The Tao of Twitter Revised and Expanded New Edition Changing Your Life and Business 140 Characters at a Time

Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 9780071839358
Release Date: 2014-08-01
Genre: Business & Economics

The Definitive Guide to Twitter Success Fully Updated and Expanded FEATURING new statistics, strategies, and case studies You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way. Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience who wants to connect with you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!

The Tao of Twitter Changing Your Life and Business 140 Characters at a Time

Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 9780071802208
Release Date: 2012-08-03
Genre: Business & Economics

It’s time to take the mystery out of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph, there is a well-defined success formula. This is The Tao of Twitter . . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning, and following, The Tao of Twitter!

The Twitter Book

Author: Tim O'Reilly
Publisher: "O'Reilly Media, Inc."
ISBN: 9781449318963
Release Date: 2011-11-07
Genre: Computers

Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user. Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common gaffes and pitfalls Build a critical communications channel with Twitter—and use the best third-party tools to manage it. Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.

Google for Business

Author: Chris Brogan
Publisher: Que Publishing
ISBN: 9780789749147
Release Date: 2012
Genre: Business & Economics

The Complete Business Guide to Google+, Today’s Hottest New Social Network! Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else--and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time--and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won’t just master innovative new tools like Circles and Hangouts: You’ll use them to generate more customers and more cash! Make the right first moves after you’ve signed up for Google+ Take advantage of links between Google+ and Google search Define the best Google+ strategy and tactics for your business Create a business page that attracts new paying customers Integrate Google+ into your current online/digital strategies Learn how your customers are using Google+--and give them what they’re looking for Use Circles to organize your contacts and interactions more effectively Create Google+ posts that draw attention and spark conversations Master warm selling on Google+ Build a simple, low-cost content strategy around Google+ Grow your audience and share others’ valuable content Discover new ways to derive even more value from Google+

The Tao of Twitter The World s Bestselling Guide to Changing Your Life and Your Business One Connection at a Time

Author: Mark Schaefer
Publisher: Mark W. Schaefer
ISBN: 0692950745
Release Date: 2017-09-26
Genre: Business & Economics

Perpetually updated, The Tao of Twitter is the world's best-selling guide to Twitter. Whether you're a beginner or have enjoyed the platform for years, you're bound to get new insights and ideas from this book. The Tao of Twitter unravels the language of Twitter, provides dozens of ideas on how to build your audience, describes 30 ways to use Twitter to advance your business, and much more!

No Bullshit Social Media

Author: Jason Falls
Publisher: Pearson Education
ISBN: 9780789748010
Release Date: 2012
Genre: Business & Economics

The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R&D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics

KNOWN

Author: Mark Schaefer
Publisher:
ISBN: 0692816062
Release Date: 2017-02-07
Genre: Business & Economics

Built on extensive research, KNOWN is the first book of its kind to provide a plan to create and activate your personal brand in the world today. Follow this four-step process to create a profound and actionable digital presence to help you achieve your personal and professional goals. It's your turn to become known.

Return On Influence The Revolutionary Power of Klout Social Scoring and Influence Marketing

Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 9780071791106
Release Date: 2012-03-16
Genre: Business & Economics

Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence—and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the “superconnectors” who ignite epidemics through word-of-mouth influence . . . and become one yourself. This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age—with a Return on Influence. Praise for Return on Influence: “Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!” —Brian Solis, author of The End of Business as Usual “Schaefer’s book has earned its place on the shelf of anyone looking to find influencers—or become one.” —Harold Burson, founder, Burson-Marsteller “Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media—and particularly influence marketing—has become the silver bullet to solve all problems. Consider this book the marksmen’s manual.” —Rick Wion, Director of Social Media, McDonald’s “I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider’s guide to combining content strategy with network interactions to create social conversations that move markets.” —Ardath Albee, author of eMarketing Strategies for the Complex Sale “A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies.” —Randy Gage, author of Prosperity Mind

The Content Code

Author: Mark W. Schaefer
Publisher: Mark W.\Schaefer
ISBN: 0692372334
Release Date: 2015-03-05
Genre: Internet marketing

"Exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now ... beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build shareability into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world"--Publisher's description.

Awaken Your Genius

Author: Carolyn Elliott
Publisher: North Atlantic Books
ISBN: 9781583946565
Release Date: 2013-09-17
Genre: Self-Help

Do you have a nagging suspicion that you're not living up to your creative potential? Do you feel hindered by the deeply embedded programming of social conformity and core limiting beliefs? Most of all, are you ready to shed those shackles and unleash the raging genius deep inside? In Awaken Your Genius, author Carolyn Elliott helps you do just that with a seven-step course that shows you how to live at your fullest creative potential and make manifest your deepest desires and dreams. In Step 1, Hearing the Heart's Call, you'll learn how to determine your true passions and create a vision for yourself at your most fully realized best. Step 2, Accepting the Call, helps you turn that vision into a commitment. Step 3, Meeting the Guide, opens the door to dialoguing with your inner mentor--the subconscious part of yourself that knows what's missing and how to get it. Step 4, Crossing the Threshold, shows you how to let go of socially programed conformity and venture into your own personal imaginative dreamscape. Step 5, Enduring Trials, gives you tools and tips on navigating the inevitable obstacles that arise when doing this kind of transformational work. Step 6, Becoming Divine, shows you how to tune in to your most expansive, unconditionally loving self, which in turn gives you the power to manifest your dreams and inspire those around you. Step 7, Taming Your Genius, shows you how to negotiate with your newfound genius--a mighty power to be reckoned with--so that it gets sustenance without becoming disruptive. Each step comes with excellent explanations of the powers at work, as well as assignments (called "experiments") and check-ins to make sure you're keeping up with the previous steps. If you're ready to unleash your inner genius and take your life by storm, Awaken Your Genius will put you on the path, give you the tools you need, and keep you sustained, inspired, and supported along the way. If you're serious about cultivating your most imaginative, fearless, intuitive self, don't miss this book.

Born to Blog Building Your Blog for Personal and Business Success One Post at a Time

Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 9780071811170
Release Date: 2013-04-05
Genre: Computers

Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch "Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution "Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing "Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer

The Responsible Leader

Author: Tim Richardson
Publisher: Kogan Page Publishers
ISBN: 9780749471828
Release Date: 2015-02-03
Genre: Business & Economics

Responsibility as a leader is the ability to respond quickly to a complex and changing business environment. It means using values to make decisions that not only affect brand trust and corporate reputation, but impact upon employees and the wider community. In today's increasingly interconnected world, it is more important than ever that managers can achieve goals and desired results while still maintaining a degree of authenticity, ethics and stewardship. The Responsible Leader identifies what it means to be an authentic leader, taking in intra-organizational relationships, role modelling and ethical practice. Addressing the practical challenge of implementing a framework of corporate social responsibility in an organization that may embrace thousands of people, The Responsible Leader sets out what this strategy looks like in practice and advises on creating a new and hopeful narrative for the future. Drawing on in-depth case studies from HSBC, PwC, Oasis and Marks and Spencers that chart the journey to responsible and sustainable management in challenging environments, it presents a fresh vision for leadership success that goes beyond simple compliance.

Twitter Power 3 0

Author: Joel Comm
Publisher: John Wiley & Sons
ISBN: 9781119021810
Release Date: 2015-03-09
Genre: Business & Economics

Revision of the author's Twitter power 2.0.

The Rules of Life

Author: Richard Templar
Publisher: Pearson UK
ISBN: 9781292085647
Release Date: 2015-07-21
Genre: Self-Help

With a stunning new look in 2015, and with more new Rules than ever, get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You’ll feel the benefits, and so will everyone around you. It’s your life. How good could it be?

Only Dead on the Inside

Author: James Breakwell
Publisher: BenBella Books
ISBN: 9781944648640
Release Date: 2017-10-10
Genre: Humor

It's not easy being a parent these days. There are bills to pay. Kids to feed. And hordes of undead monsters to keep at bay. There are plenty of guides out there about how to survive the zombie apocalypse. All of them assume readers are young, fit, and unencumbered by children. In that scenario, the only living humans left will be smug, outdoorsy Millennials. That's hell on earth, even without the zombies. Only Dead on the Inside is the answer for the rest of us. Written by professional comedy writer and amateur father-of-four James Breakwell (@XplodingUnicorn), Only Dead on the Inside blends traditional parenting advice with zombie survival tips, bringing together two totally unrelated genres in a book no one asked for but everyone needs. This step-by-step manual teaches you how to raise happy, healthy children in a world overrun by the undead. Motivated moms and dads want it all, and that won't change at the end of the world. There's no reason you can't be a zombie killing machine AND parent of the year, but you have to work for it. If you want to make sure your family is apocalypse-ready, Only Dead on the Inside is your best—and only—chance at survival. No pressure, but if you don't read this book, your children will die.