Ask any graphic designer the world over about their preferred approach to setting type, choosing a color, or beginning a new layout, and you will rarely get exactly the same answer twice. All designers have their own way of working and their own combinations of the thousands of techniques one can apply when planning a new design project. But there are some dos and don'ts that always figure in any heated debate about what one should or should not accept as the right way to create the best graphic design. This book looks at key dos and don'ts, bringing them together in the form of a classically structured almanac. Packed with practical advice, but presented in a light-hearted fashion, the advisory rather than dictative approach means designers can take or leave the advice presented in each rule as is typical of most creatives with their own strong views on what does and does not constitute good design practice. Individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. Thou Shall Not Use Comic Sans is the must-have collection of the best advice that any graphic designer should have at his fingertips, with each entry combining a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Grouped into six, color-coded categories—typography, color, layout, imagery, production, and the practice of design—but presented numerically and in mixed groups, the reader can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design. This product is available to U.S. and Canada customers only.
Author: Sean Adams
Release Date: 2017-04-11
The Designer’s Dictionary of Color provides an in-depth look at 30 colors key to art and graphic design. Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. Chapters detail each color’s creative history and cultural associations, with examples of color use that extend from the artistic to the utilitarian—whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon. A practical and inspirational resource for designers and students alike, The Designer’s Dictionary of Color opens up the world of color for all those who seek to harness its incredible power.
Author: Jay J. Nelson
Publisher: John Wiley & Sons
Release Date: 2016-11-23
Take the kinks out of working with QuarkXPress QuarkXPress still remains one of the top tools for layout and design projects, even thirty years after it made its debut. This full-color, hands-on guide is here to help you take the guesswork out of using this powerful tool to create stunning print or digital designs. In QuarkXPress For Dummies, you'll find information on the latest changes to QuarkXPress, easy-to-follow, step-by-step guidance on using the tools built into the software to aid in designing and outputting visual product, and quick solutions to common Quark problems when you get stuck. QuarkXPress dominated the page layout world for decades. It's stuck around thanks to how it readily adapts to customer needs. This new version contains updates and features driven solely by customer feedback. That responsiveness is luring new and former users to the fold. That resurgence in the design community has Quark users clamoring for an authoritative book on how to use it to its fullest. Created in partnership with the pros at Quark, this is the book for new and experienced QuarkXPress users looking to make sense of the latest version. Offers unbeatable tricks for working with text Provides guidance on managing larger design projects Includes tips on how to correct mistakes Take a tour of the palettes, add style to your work, and make QuarkXPress work for you!
Author: John Summers
Publisher: Rowman & Littlefield
Release Date: 2018-03-02
Genre: Business & Economics
Creating Exhibits that Engage: A Manual for Museums and Historical Organizations is a concise, useful guide to developing effective and memorable museum exhibits. The book is full of information, guidelines, tips, and concrete examples drawn from the author’s years of experience as a curator and exhibit developer in the United States and Canada. Is this your first exhibit project? You will find step-by-step instructions, useful advice and plenty of examples. Are you a small museum or local historical society looking to improve your exhibits? This book will take you through how to define your audience, develop a big idea, write the text, manage the budget, design the graphics, arrange the gallery, select artifacts, and fabricate, install and evaluate the exhibit. Are you a museum studies student wanting to learn about the theory and practice of exhibit development? This book combines both and includes references to works by noted authors in the field. Written in a clear and accessible style, Creating Exhibits that Engage offers checklists of key points at the end of each chapter, a glossary of specialized terms, and photographs, drawings and charts illustrating key concepts and techniques.
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Whether written by a school psychologist, BCBA, or skilled practitioner of any variety, all behavior intervention plans face the same difficulty—the writer and implementer are not the same person. Too frequently, successful BIPs are discounted and discarded by those responsible for implementation. Many BIPs are simply filed, rather than followed. Without additional burden to time-constrained professionals, this book addresses how to effectively and efficiently increase implementation fidelity. Using a systems analysis approach to school climate, interwoven with ample case studies, school psychologists will be guided through eleven chapters of a step-by-step process to effectively create and implement behavior intervention plans.
Desk Top Publishing with QuarkXPress is a guide not merely to the software category 'desktop publishing'-established in the 1980s-but to Desk Top Publishing, a craft and skill which has been with us for hundreds of years. QuarkXPress 2017 tweaks and tunes the new tools of 2016, and adds to them sixteen entirely new features including powerful image editing and blending functions, enhanced typography, adaptive layout and iOS app publishing. This edition is updated with all the new features, along with answers to questions which have arisen over the last year as experts have tested the limits of Quark power. Along with the accompanying video series, is- sued week by week by QuarkTV, Desk Top Pub- lishing with QuarkXPress has established itself as the go-to guide for experienced publishers and Quark novices alike.
Author: Steven Heller
Publisher: Skyhorse Publishing, Inc.
Release Date: 2014-05-06
Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late nineteenth century to the present—from the ubiquitous (the swastika, antiwar posters) to the whimsical (MAD magazine parodies). The essays are organized into eight thematic categories—persuasion, mass media, language, identity, information, iconography, style, and commerce. This revised edition also highlights recent trends in graphic design such as aesthetic changes in typography in the digital age and the nexus between graphic design and wired culture. This is an eclectic look at how, why, and if graphic design influences our ever-evolving, diverse world. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.