Twitter Power 2 0

Author: Joel Comm
Publisher: John Wiley & Sons
ISBN: 0470625414
Release Date: 2010-03-25
Genre: Business & Economics


Twitter Power 3 0

Author: Joel Comm
Publisher: John Wiley & Sons
ISBN: 9781119050070
Release Date: 2015-02-19
Genre: Business & Economics

Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.

Social Media Marketing A Strategic Approach

Author: Melissa Barker
Publisher: Cengage Learning
ISBN: 9780538480871
Release Date: 2012-03-09
Genre: Business & Economics

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. Students discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization’s marketing goals. Students are taught rules of engagement and social media ethics for behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth. These platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real world plan. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, students are introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organization’s return on investment in social media marketing activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Tweeting to Power

Author: Jason Gainous
Publisher: Oxford University Press
ISBN: 9780199965090
Release Date: 2014
Genre: Business & Economics

Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.

The Twitter Book

Author: Tim O'Reilly
Publisher: "O'Reilly Media, Inc."
ISBN: 9781449318963
Release Date: 2011-11-07
Genre: Computers

Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user. Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common gaffes and pitfalls Build a critical communications channel with Twitter—and use the best third-party tools to manage it. Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.

Get Rich with Twitter Harness the Power of the Twitterverse and Reach More Customers than Ever Before

Author: Dennis L. Prince
Publisher: McGraw Hill Professional
ISBN: 9780071663922
Release Date: 2010-04-16
Genre: Business & Economics

Master today’s most powerful marketing tool for instant customer engagement! Today’s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information—in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point. Get Rich with Twitter reveals the secrets of using the most popular and fastest-growing microblogging tool to reach customers more effectively than ever before—at a fraction of the cost to you. Learn how to: Establish a solid foothold in the Twitterverse Build a following of loyal, active customers Craft engaging and effective messages (tweets) Monitor all Twitter activity concerning your business Develop a sure-fire viral marketing campaign You don’t need to do a big song and dance to get customers interested in your product. Simply give them a tweet. They’ll hear you loud and clear.

Twitter Marketing For Dummies

Author: Kyle Lacy
Publisher: John Wiley & Sons
ISBN: 1118075706
Release Date: 2011-03-01
Genre: Business & Economics

Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service Shows you how to effectively increase your visibility and promote your message via Twitter Looks at the new promoted Tweets and Twitter lists Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.

The Web 2 0 Toolbox

Author: Patsy Lanclos
Publisher:
ISBN: 1589128990
Release Date: 2009
Genre: Educational technology

A collection of web links and ideas on how to use them in an educational setting.

Professional Twitter Development

Author: Daniel Crenna
Publisher: John Wiley & Sons
ISBN: 0470574917
Release Date: 2009-09-11
Genre: Computers

Twitter is rapidly moving up the social networking food chain and is currently outranked by only Facebook and MySpace. It features a programming API that allows you to build Web sites and applications (both desktop and mobile) for reading and posting to Twitter, finding other Twitter users, aggregating Twitter content, and other uses. This book walks you through the process of combining many programming tools in order to build exciting, useful, and profitable applications. You'll begin with a look at RESTful services and examine how to structure your queries, handle asynchronous operations, use headers, and post binary data. From there, author and TweetSharp developer Daniel Crenna explains how to authenticate with the OAuth specification for Web and Windows applications. Twitter is growing in popularity at a rapid pace and this book shows you how to take advantage of its programming API to build applications Explains the various ways to design a Twitter application, including caching, third party application interoperability, real-time data binding, push vs. pull data scenarios, and more Takes an in-depth look at TweetSharp, a .NET library for developing Twitter applications-whose creator is also the author of this book Walks you through requesting and retrieving responses from Twitter's API Warns you of considerations to take into account regarding authentication and security Professional Twitter Development shows you how to get the most out of Twitter so that you can build your own applications for this exciting new platform.

How to Influence Your Audience with Blogs and Twitter EBOOK BUNDLE

Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 9780071808637
Release Date: 2013-09-20
Genre: Business & Economics

THREE E-BOOKS IN ONE Return on Influence Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence—and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies “Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!” —Brian Solis, author of The End of Business as Usual The Tao of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Born to Blog Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch

Advanced Social Media Marketing

Author: Tom Funk
Publisher: Apress
ISBN: 9781430244080
Release Date: 2014-03-01
Genre: Business & Economics

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.

Bond Investing For Dummies

Author: Russell Wild
Publisher: John Wiley & Sons
ISBN: 9781118330531
Release Date: 2012-07-20
Genre: Business & Economics

Your friendly guide to trading the bond and bond fund market Bonds and bond funds are among the safest and most reliable investments you can make to ensure an ample and dependable retirement income—if you do it right! Bond Investing For Dummies helps you do just that, with clear explanations of everything you need to know to build a diversified bond portfolio that will be there when you need it no matter what happens in the stock market. This plain-English guide clearly explains the pros and cons of investing in bonds, how they differ from stocks, and the best (and worst!) ways to select and purchase bonds for your needs. You'll get up to speed on the different bond varieties and see how to get the best prices when you sell. Covers the ups and downs of today's market, which reinforces the importance of bonds in a portfolio Explains how a radical fall in interest rates make bond investing trickier than ever Explores the historic downgrade of U.S. Treasuries and its possible effects on government bonds If you're an investor looking for a resource that helps you understand, evaluate, and incorporate bonds into your portfolio, Bond Investing For Dummies has you covered.

Environmental Science For Dummies

Author: Alecia M. Spooner
Publisher: John Wiley & Sons
ISBN: 9781118239612
Release Date: 2012-06-22
Genre: Science

The easy way to score high in Environmental Science Environmental science is a fascinating subject, but some students have a hard time grasping the interrelationships of the natural world and the role that humans play within the environment. Presented in a straightforward format, Environmental Science For Dummies gives you plain-English, easy-to-understand explanations of the concepts and material you'll encounter in your introductory-level course. Here, you get discussions of the earth's natural resources and the problems that arise when resources like air, water, and soil are contaminated by manmade pollutants. Sustainability is also examined, including the latest advancements in recycling and energy production technology. Environmental Science For Dummies is the most accessible book on the market for anyone who needs to get a handle on the topic, whether you're looking to supplement classroom learning or simply interested in learning more about our environment and the problems we face. Presents straightforward information on complex concepts Tracks to a typical introductory level Environmental Science course Serves as an excellent supplement to classroom learning If you're enrolled in an introductory Environmental Science course or studying for the AP Environmental Science exam, this hands-on, friendly guide has you covered.

Guitar For Dummies

Author: Mark Phillips
Publisher: John Wiley & Sons
ISBN: 9781118237588
Release Date: 2012-08-28
Genre: Music

The bestselling music guide - now updated and with a FREE DVD! Have you always wanted to learn to play guitar? Who wouldn't? Think of Jimi Hendrix wailing away on his Stratocaster. . . Chuck Berry duck-walking across the stage to "Johnny B. Goode". . .B.B. King making his "Lucille" cry the blues. No doubt about it—guitars are cool. Guitar For Dummies gives you everything a beginning or intermediate guitarist needs: from buying a guitar to tuning it, playing it, and caring for it, this book has it all—and you don't even need to know how to read music. Full of photo-illustrated exercises and songs you can play to practice the techniques discussed in each section, this step-by-step guitar guide will take you through the basics and beyond before you can say "Eric Clapton." Helps you choose the guitar and equipment that best fits your needs and budget Shows you how to build strength and dexterity while playing Teaches you to play in different styles, including rock, blues, folk, jazz, and classical Fully revised and updated, with an all-new interactive DVD packed with video and audio clips that help you learn, tune, and play along, Guitar For Dummies is the perfect introductory guide for any novice acoustic or electric guitar player. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

Soccer For Dummies

Author: Thomas Dunmore
Publisher: John Wiley & Sons
ISBN: 9781118510650
Release Date: 2013-02-08
Genre: Sports & Recreation

Learn to: Get a handle on soccer rules and regulations Grasp the basic moves and plays Improve dribbling, passing, and other skills Appreciate this popular pastime Learn the basics, improve your game knowledge, and reach your soccer playing goals Do you get a kick out of soccer? Whether you're a youth league player, a soccer parent, or a World Cup fan, here at last is the book you've been waiting for. Now updated with the latest history, stats, and rules of this popular sport, Soccer For Dummies is the ultimate guide to the greatest and most popular sport on the planet. Kick off — get a beginner's history of soccer, from its early days in China to the modern game that's showcased in stadiums and played on soccer fields all across the globe Get to the nitty-gritty — discover the rules of the game, what each player on the field is expected to do, the tactics they employ, and the skills they need to play The biggest sport in the world — explore everything about the professional game of soccer, from the biggest show on earth — the FIFA World Cup — to other international tournaments such as the European Championships, Copa America, and the CONCACAF Gold Cup For fans — find out what you can expect at a professional soccer game, as well as the lowdown on where you can find soccer on television, online, in newspapers, magazines, books, movies, and on DVDs Open the book and find: How soccer is played (and scored) Tips on coaching, how to keep fit, and how to play "the beautiful game" An in-depth look at women's soccer How club soccer is organized across the world Important international and club teams Fun soccer facts and interesting tidbits A look at the game's most fascinating players