Twitter Power 2 0

Author: Joel Comm
Publisher: John Wiley & Sons
ISBN: 9780470625392
Release Date: 2010-03-25
Genre: Business & Economics


Twitter Power 3 0

Author: Joel Comm
Publisher: John Wiley & Sons
ISBN: 9781119050070
Release Date: 2015-02-19
Genre: Business & Economics

Tweet your company to the top of the market with a tailoredapproach to Twitter Twitter Power 3.0 is the newly updated guide that showssmart businesses and entrepreneurs how to use Twitter to theiradvantage. This book is the best business leader's guide toTwitter, with the most up to date information on trends in socialmedia, branding, and competitive research. Readers will learn thatviral content doesn't happen by accident, why videos and photos arecrucial to engagement, and how to measure the success of a Twitterstrategy using specific and accurate metrics. This new editioncontains brand new case studies, user profiles, features, andimages, helping readers create a stronger overall Twitter strategywhether they're already engaged or just wondering if Twitter'simportant for their business future. Tip: it most definitely isimportant! Twitter has grown up. It's now a public company, worth over $30billion, and it means business. Twitter has changed over time, butremains a crucial tool for business branding and a key place toengage with customers and build long-term client relationships.This book demonstrates how Twitter can play an important role inbusiness growth, 140 characters at a time. Understand how Twitter differs from other social mediaplatforms Build a savvy Twitter strategy as part of a broader socialmedia plan Create viral content that effortlessly spreads your message andgains you huge numbers of followers Learn which metrics matter, and how to measure and trackthem Firms need to understand how Twitter is a vital element in anysocial media marketing, and craft strategies specific to each.Twitter Power 3.0 is the complete guide to Twitter forbusiness, with the latest information, proven techniques, andexpert advice.

Social Media Marketing A Strategic Approach

Author: Melissa Barker
Publisher: Cengage Learning
ISBN: 9780538480871
Release Date: 2012-03-09
Genre: Business & Economics

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. Students discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization's marketing goals. Students are taught rules of engagement and social media ethics for behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth. These platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real world plan. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, students are introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organization's return on investment in social media marketing activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Tweeting to Power

Author: Jason Gainous
Publisher: Oxford University Press
ISBN: 9780199965076
Release Date: 2014
Genre: Business & Economics

Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.

Get Rich with Twitter Harness the Power of the Twitterverse and Reach More Customers than Ever Before

Author: Dennis L. Prince
Publisher: McGraw Hill Professional
ISBN: 9780071663922
Release Date: 2010-04-16
Genre: Business & Economics

Master today’s most powerful marketing tool for instant customer engagement! Today’s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information—in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point. Get Rich with Twitter reveals the secrets of using the most popular and fastest-growing microblogging tool to reach customers more effectively than ever before—at a fraction of the cost to you. Learn how to: Establish a solid foothold in the Twitterverse Build a following of loyal, active customers Craft engaging and effective messages (tweets) Monitor all Twitter activity concerning your business Develop a sure-fire viral marketing campaign You don’t need to do a big song and dance to get customers interested in your product. Simply give them a tweet. They’ll hear you loud and clear.

Twitter Power

Author: Joel Comm
Publisher: John Wiley & Sons
ISBN: 0470505664
Release Date: 2009-03-17
Genre: Business & Economics


Twitter Marketing For Dummies

Author: Kyle Lacy
Publisher: John Wiley & Sons
ISBN: 1118075706
Release Date: 2011-03-01
Genre: Business & Economics

Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service Shows you how to effectively increase your visibility and promote your message via Twitter Looks at the new promoted Tweets and Twitter lists Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.

Furcht

Author: Bob Woodward
Publisher: Rowohlt Verlag GmbH
ISBN: 9783644002739
Release Date: 2018
Genre: Political Science

Bob Woodward, die Ikone des investigativen Journalismus in den USA, hat alle amerikanischen Präsidenten aus nächster Nähe beobachtet. Nun nimmt er sich den derzeitigen Präsidenten vor und enthüllt den erschütternden Zustand des Weißen Hauses unter Donald Trump. Woodward beschreibt, wie dieser Präsident Entscheidungen trifft, er berichtet von eskalierenden Debatten im Oval Office und in der Air Force One, dem volatilen Charakter Trumps und dessen Obsessionen und Komplexen. Woodwards Buch ist ein Dokument der Zeitgeschichte: Hunderte Stunden von Interviews mit direkt Beteiligten, Gesprächsprotokolle, Tagebücher, Notizen – auch von Trump selbst – bieten einen dramatischen Einblick in die Machtzentrale der westlichen Welt, in der vor allem eines herrscht: Furcht. Woodward ist das Porträt eines amtierenden amerikanischen Präsidenten gelungen, das es in dieser Genauigkeit noch nicht gegeben hat.

Professional Twitter Development

Author: Daniel Crenna
Publisher: John Wiley & Sons
ISBN: 0470574917
Release Date: 2009-09-11
Genre: Computers

Twitter is rapidly moving up the social networking food chain and is currently outranked by only Facebook and MySpace. It features a programming API that allows you to build Web sites and applications (both desktop and mobile) for reading and posting to Twitter, finding other Twitter users, aggregating Twitter content, and other uses. This book walks you through the process of combining many programming tools in order to build exciting, useful, and profitable applications. You'll begin with a look at RESTful services and examine how to structure your queries, handle asynchronous operations, use headers, and post binary data. From there, author and TweetSharp developer Daniel Crenna explains how to authenticate with the OAuth specification for Web and Windows applications. Twitter is growing in popularity at a rapid pace and this book shows you how to take advantage of its programming API to build applications Explains the various ways to design a Twitter application, including caching, third party application interoperability, real-time data binding, push vs. pull data scenarios, and more Takes an in-depth look at TweetSharp, a .NET library for developing Twitter applications-whose creator is also the author of this book Walks you through requesting and retrieving responses from Twitter's API Warns you of considerations to take into account regarding authentication and security Professional Twitter Development shows you how to get the most out of Twitter so that you can build your own applications for this exciting new platform.

How to Influence Your Audience with Blogs and Twitter EBOOK BUNDLE

Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 9780071808637
Release Date: 2013-09-20
Genre: Business & Economics

THREE E-BOOKS IN ONE Return on Influence Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence—and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies “Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!” —Brian Solis, author of The End of Business as Usual The Tao of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Born to Blog Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch

Advanced Social Media Marketing

Author: Tom Funk
Publisher: Apress
ISBN: 9781430244080
Release Date: 2014-03-01
Genre: Business & Economics

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.

The Web 2 0 Toolbox

Author: Patsy Lanclos
Publisher:
ISBN: 1589128990
Release Date: 2009
Genre: Educational technology

A collection of web links and ideas on how to use them in an educational setting.

State Power 2 0

Author: Assoc Prof Philip N Howard
Publisher: Ashgate Publishing, Ltd.
ISBN: 9781472403285
Release Date: 2014-01-28
Genre: Political Science

Digital media and online social networking applications have changed the way in which dissent is organized with social movement leaders using online applications and digital content systems to organize collective action, activate local protest groups, network with international social movements and share their political perspectives. In the past, authoritarian regimes could control broadcast media in times of political crisis by destroying newsprint supplies, seizing radio and television stations, and blocking phone calls. It is much more difficult to control media in the digital age though there have certainly been occasions when states have successfully shut down their digital networks. What causes state-powers to block internet access, disable digital networks or even shut off internet access? How is it done, what is the impact and how do dissidents attempt to fight back? In this timely and accessible volume a collection of high profile, international scholars answer these key questions using cases from Israel, Iran, Russia, Morocco, Vietnam and Kuwait and assess the political economy of the actors, institutions and regimes involved and effected by the state-management and control of digital networks.

McGlue

Author: Ottessa Moshfegh
Publisher:
ISBN: 3954380676
Release Date: 2016-08-22
Genre: