Author: Joel Comm
Publisher: John Wiley & Sons
Release Date: 2015-02-19
Genre: Business & Economics
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
A firsthand account and incisive analysis of modern protest, revealing internet-fueled social movements’ greatest strengths and frequent challenges To understand a thwarted Turkish coup, an anti–Wall Street encampment, and a packed Tahrir Square, we must first comprehend the power and the weaknesses of using new technologies to mobilize large numbers of people. An incisive observer, writer, and participant in today’s social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests—how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change. Tufekci speaks from direct experience, combining on-the-ground interviews with insightful analysis. She describes how the internet helped the Zapatista uprisings in Mexico, the necessity of remote Twitter users to organize medical supplies during Arab Spring, the refusal to use bullhorns in the Occupy Movement that started in New York, and the empowering effect of tear gas in Istanbul’s Gezi Park. These details from life inside social movements complete a moving investigation of authority, technology, and culture—and offer essential insights into the future of governance.
Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user. Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common gaffes and pitfalls Build a critical communications channel with Twitter—and use the best third-party tools to manage it. Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.
Author: Germany Kent
Publisher: Star Stone Press, LLC
Release Date: 2015-05-12
You Are What You Tweet is a cheerfully optimistic book filled with humor and strategies that will help you become Twitter-savvy. This inspiring book serves as far more than a guide to finding your niche on Twitter. It also gives you the tools you need to master this remarkable communication tool and connect with intriguing people around the world. This inspiring, encouraging book will teach you how adapting a new mindset and using positivity can propel you to becoming influential on social media and greatly enhance your own life. You Are What You Tweet teaches you how to engage your audience with quality content, making it nearly a prerequisite for you to be in the right state of mind. After reading this book, you'll learn how, surprisingly, Twitter can help you to find yourself and feel supported to be who you are.
Author: Nick Bilton
Release Date: 2014
Genre: Business & Economics
A New York Times bestseller Ev told Jack he had to ?chill out” with the deluge of media he was doing. ?It's bad for the company,” Ev said. ?It's sending the wrong message.” Biz sat between them, watching like a spectator at a tennis match. ?But I invented Twitter,” Jack said. ?No, you didn't invent Twitter,” Ev replied. ?I didn't invent Twitter either. Neither did Biz. People don't invent things on the Internet. They simply expand on an idea that already exists.” Despite all the coverage of Twitter's rise, Nick Bilton of The New York Times is the first journalist to tell the full story?a gripping drama of betrayed friendships and highstakes power struggles. The four founders?Evan Williams, Biz Stone, Jack Dorsey, and Noah Glass?made a dizzyingly fast transition from ordinary engineers to wealthy celebrities. They fought each other bitterly for money, influence, publicity, and control as Twitter grew larger and more powerful. Ultimately they all lost their grip on it. Bilton's unprecedented access and exhaustive reporting have enabled him to write an intimate portrait of four friends who accidentally changed the world, and what they all learned along the way.
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. Students discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization's marketing goals. Students are taught rules of engagement and social media ethics for behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth. These platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real world plan. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, students are introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organization's return on investment in social media marketing activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Ann Powers
Release Date: 2017-08-15
In this sweeping history of popular music in the United States, NPR’s acclaimed music critic examines how popular music shapes fundamental American ideas and beliefs, allowing us to communicate difficult emotions and truths about our most fraught social issues, most notably sex and race. In Good Booty, Ann Powers explores how popular music became America’s primary erotic art form. Powers takes us from nineteenth-century New Orleans through dance-crazed Jazz Age New York to the teen scream years of mid-twentieth century rock-and-roll to the cutting-edge adventures of today’s web-based pop stars. Drawing on her deep knowledge and insights on gender and sexuality, Powers recounts stories of forbidden lovers, wild shimmy-shakers, orgasmic gospel singers, countercultural perverts, soft-rock sensitivos, punk Puritans, and the cyborg known as Britney Spears to illuminate how eroticism—not merely sex, but love, bodily freedom, and liberating joy—became entwined within the rhythms and melodies of American song. This cohesion, she reveals, touches the heart of America's anxieties and hopes about race, feminism, marriage, youth, and freedom. In a survey that spans more than a century of music, Powers both heralds little known artists such as Florence Mills, a contemporary of Josephine Baker, and gospel queen Dorothy Love Coates, and sheds new light on artists we think we know well, from the Beatles and Jim Morrison to Madonna and Beyoncé. In telling the history of how American popular music and sexuality intersect—a magnum opus over two decades in the making—Powers offers new insights into our nation psyche and our soul.
Author: Sean Enda Power
Release Date: 2018-02-06
This book explores the important yet neglected relationship between the philosophy of time and the temporal structure of perceptual experience. It examines how time structures perceptual experience and, through that structuring, the ways in which time makes perceptual experience trustworthy or erroneous. Sean Power argues that our understanding of time can determine our understanding of perceptual experience in relation to perceptual structure and perceptual error. He examines the general conditions under which an experience may be sorted into different kinds of error such as illusions, hallucinations, and anosognosia. Power also argues that some theories of time are better than others at giving an account of the structure and errors of perceptual experience. He makes the case that tenseless theory and eternalism more closely correspond to experience than tense theory and presentism. Finally, the book includes a discussion of the perceptual experience of space and how tenseless theory and eternalism can better support the problematic theory of naïve realism. Philosophy of Time and Perceptual Experience originally illustrates how the metaphysics of time can be usefully applied to thinking about experience in general. It will appeal to those interested in the philosophy of time and debates about the trustworthiness of experience.
Author: Dennis L. Prince
Publisher: McGraw Hill Professional
Release Date: 2010-04-16
Genre: Business & Economics
Master today’s most powerful marketing tool for instant customer engagement! Today’s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information—in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point. Get Rich with Twitter reveals the secrets of using the most popular and fastest-growing microblogging tool to reach customers more effectively than ever before—at a fraction of the cost to you. Learn how to: Establish a solid foothold in the Twitterverse Build a following of loyal, active customers Craft engaging and effective messages (tweets) Monitor all Twitter activity concerning your business Develop a sure-fire viral marketing campaign You don’t need to do a big song and dance to get customers interested in your product. Simply give them a tweet. They’ll hear you loud and clear.
Author: Kyle Lacy
Publisher: John Wiley & Sons
Release Date: 2011-03-01
Genre: Business & Economics
Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service Shows you how to effectively increase your visibility and promote your message via Twitter Looks at the new promoted Tweets and Twitter lists Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.
“A gripping chronicle of how a fear-frozen society finally topples its oppressors with the help of social media.” — San Francisco Chronicle Wael Ghonim was a little-known, thirty-year-old Google executive in the summer of 2010 when he anonymously launched a Facebook page to protest the death of one Egyptian man at the hands of security forces. The page’s following expanded quickly and moved from online protests to a nonconfrontational movement. On January 25, 2011, Tahrir Square resounded with calls for change. Yet just as the revolution began in earnest, Ghonim was captured and held for twelve days of brutal interrogation. After he was released, he gave a tearful speech on national television, and the protests grew more intense. Four days later, the president of Egypt was gone. In this riveting story, Ghonim takes us inside the movement and shares the keys to unleashing the power of crowds. In Revolution 2.0, we can all be heroes. “Revolution 2.0 is an engaging read, and it offers a sharply detailed look from the inside of an uprising that owed almost as much to social media connections as it did to anti-Mubarak passions.” — Los Angeles Times “Revolution 2.0 excels in chronicling the roiling tension in the months before the uprising, the careful organization required and the momentum it unleashed.” — NPR.org
Author: Leila Sales
Publisher: Farrar, Straus and Giroux (BYR)
Release Date: 2018-05-01
Genre: Young Adult Fiction
First and foremost a novel about public shaming in the internet age, If You Don’t Have Anything Nice to Say by Leila Sales is also an exploration of the power of words, the cumulative destructiveness of microaggressions, and the pressing need for empathy. Before we go any further, I want you to understand this: I am not a good person. We all want to be seen. We all want to be heard. But what happens when we’re seen and heard saying or doing the wrong things? When Winter Halperin—former spelling bee champion, aspiring writer, and daughter of a parenting expert—gets caught saying the wrong thing online, her life explodes. All across the world, people know what she’s done, and none of them will forgive her. With her friends gone, her future plans cut short, and her identity in shambles, Winter is just trying to pick up the pieces without hurting anyone else. She knows she messed up, but does that mean it’s okay for people to send her hate mail and death threats? Did she deserve to lose all that she’s lost? And is “I’m sorry” ever good enough? Decide for yourself.
Author: Christopher Power
Publisher: Farrar, Straus and Giroux
Release Date: 2019-01-15
A “remarkable debut” (New Statesman) of unnerving beauty, Chris Power’s “extraordinary” (The Sunday Times) short-story collection Mothers evokes the magic and despair of the essential human longing for purpose Chris Power’s stories are peopled by men and women who find themselves at crossroads or dead ends—characters who search without knowing what they seek. Their paths lead them to thresholds, bridges, rivers, and sites of mysterious, irresistible connections to the past. A woman uses her mother’s old travel guide, aged years beyond relevance, to navigate on a journey to nowhere; a stand-up comic with writer’s block performs a fateful gig at a cocaine-fueled bachelor party; on holiday in Greece, a father must confront the limits to which he can keep his daughters safe. Ranging from the remote English moors to an ancient Swedish burial ground to a hedonistic Mexican wedding, the stories in Mothers lay bare the emotional and psychic damage of life, love, and abandonment. Suffused with yearning, Power’s transcendent prose expresses a profound ache for vanished pasts and uncertain futures.
Author: Rick Miller
Release Date: 2018-09-04
Genre: Business & Economics
Reports today indicate that 7 in 10 workers are not giving 100% on the job. Why? Mostly, they feel powerless. Researchers estimate the cost of this lost productivity at over $500B annually. Conventional wisdom says Chiefs are special, Chiefs are chosen, Chiefs have titles. And only those at the top have the power to be Chief. We need a new way to think about Chiefs and power, and we need new tools. To Rick Miller, a Chief is anyone who fully and enthusiastically connects what they do to who they are, personally and professionally. Rick defines power in terms of the clarity, energy, and impact we can all choose to build. Miller is a different kind of turnaround specialist who has led million- and billion-dollar organizations that have unlocked employee productivity, tripled growth rates, and delivered sustainable growth using a strategy to cultivate teams of powerful Chiefs. An easy to follow guide that can help leaders at any level unlock the potential in their teams.--Tony Hsieh, CEO of Zappos.com Inc., and New York Times bestselling author of Delivering Happiness