Author: Emil Ruder
Publisher: Arthur Niggli
Release Date: 2001
This book is the legacy of a great typographer for the cultural heritage of our day. In the post-war years, when in nearly every field of applied art there were still no signs whatsoever of a shift to a new, more contemporary form of expression, Emil Rud
Author: Carl Dair
Publisher: University of Toronto Press
Release Date: 1952
Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.
Modern Typography, 2nd Edition is a completely updated and revised edition of Robin Kinross's classic survey of European and North American typography since 1700, first published in 1992. In addition to numerous new illustrations and revised text, Modern Typography has been re-scaled to a new, convenient pocket format. Kinross's overview breaks ground by focusing on the history of typography as an intricate web of social, technical, and material processes, rather than a parade of typeface styles. Eye magazine calls Modern Typography the book that tells "how modern typography got to be the way it is." Together, Kinross's clear, concise writing combined with his extensive knowledge of the history of typography create a gold standard for how design history ought to be written.
'Clear and elegant . . . There's no better or more useful introduction to the whole craft of typography.' ROGER BLACK ROGER BLACK STUDIO, INC. 'Jim Felici brings together a vast amount of knowledge in this book. Must-have!' ERIK SPIEKERMANN AUTHOR, STOP STEALING SHEEP (AND FIND OUT HOW TYPE WORKS) 'Until now, there has been no single technology-independent manual of typesetting to recommend. To the rescue; Jim Felici, wizard typographer, world-class explainer, with a book to benefit all of us.' MATTHEW CARTER TYPE DESIGNER, MACARTHUR FOUNDATION AWARD WINNER This book is about how type should look an how to make it look that way-in other words, how to set type like a professional. Beautifully designed and richly illustrated, The Complete Manual of Typography, Second Edition, is an essential reference for anyone who works with type. It covers typographic tools in the newest versions of major page-layout programs, as well as Mac OS and Windows, Unicode, and OpenType fonts with expanded character sets; techniques for locating hard-to-find characters; and the latest word on type for the Web (including CSS3). Designer, print production professional and corporate communications mangers can go straight to the index to find focused answers to specific questions, while educators and students can read it as a textbook form cover to cover. You'll learn: * *What makes good type goof (and bad type bad) *How to manage fonts and unlock their contents using any operating system *Techniques for working with measure, point size, leading, kerning, and other precise type controls *Practical ways to fix composition problems such as loose lines, bad rags, widows, and orphans *Hard-to-find rules for managing hyphenation and justification, indention, alignments, and text wraps *How to trust your eyes instead of you r computer programs
Author: Jason Godfrey
Publisher: Laurence King Publishing
Release Date: 2009-08-26
Bibliographic: 100 Classic Graphic Design Books is a unique compilation of the best design books of the last 100 years. It covers a huge range of material—historic titles from pioneering type foundries to the best of recent monographs from todays leading studios—and provides an essential insight into the evolution of graphic design in the twentieth century. Classic graphic design manuals by László Moholy-Nagy and Josef Müller-Brockmann are included, alongside pioneering instructional titles on advertising and corporate identity. Monographs designed by andcovering the major individuals and studios of the era—from A.M. Cassandre and Alexey Brodovitch to Stefan Sagmeister and Peter Saville—are detailed, along with groundbreaking anthologies on trademark design, Polish film posters, the impact of the avant-garde, and more. All the books, whether classic histories of Bauhaus design or rarely seen sourcebooks of symbols and type, are illustrated with a wide selection of spreads and covers, all in color. In addition, leading international designers have provided lists of favorite titles from their own libraries.
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Author: Robert Bringhurst
Publisher: Point Roberts, WA ; Vancouver : Hartley & Marks
Release Date: 1996
A readable manual and reference on modern typography, exploring the art and history of the field as well as technical details. Includes bandw illustrations, a glossary, and reference appendices. This second edition includes a new chapter on digital typography, expanded information on typefaces and designers, and a deeper look into the history of letterforms. For anyone who works with type, including writers, editors, graphic artists, and desktop typographersAnnotation copyrighted by Book News, Inc., Portland, OR
Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.
Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
Author: Jan Tschichold
Publisher: Univ of California Press
Release Date: 1998
"Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston "Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston
German typographer Paul Renner is best known as the designer of the typeface Futura, which stands as a landmark of modern graphic design. This is the first study of Renner's typographic career, detailing his life and work to reveal the breadth of his accomplishment and influence.
Author: Allen Hurlburt
Publisher: Watson-Guptill Publications
Release Date: 1989
Relates historical styles of art, architecture, and design to page designs created since the late nineteenth century, discusses the principles and elements of successful graphic art, and explores the psychology of graphic communication