Author: Carl Dair
Publisher: University of Toronto Press
Release Date: 1952
Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.
Author: Robert Bringhurst
Publisher: Hartley & Marks Publishers
Release Date: 2013-01-15
Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition is completely updated, with a thorough revision and updating of the longest chapter, "Prowling the Specimen Books," and many other small but important updates based on things that are continually changing in the field.
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Modern Typography, 2nd Edition is a completely updated and revised edition of Robin Kinross's classic survey of European and North American typography since 1700, first published in 1992. In addition to numerous new illustrations and revised text, Modern Typography has been re-scaled to a new, convenient pocket format. Kinross's overview breaks ground by focusing on the history of typography as an intricate web of social, technical, and material processes, rather than a parade of typeface styles. Eye magazine calls Modern Typography the book that tells "how modern typography got to be the way it is." Together, Kinross's clear, concise writing combined with his extensive knowledge of the history of typography create a gold standard for how design history ought to be written.
DIVThe Typography Workbook provides an at-a-glance reference book for designers on all aspects of type. The book is part of Rockport's popular Workbook series of practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily. Whereas many other books on type are either very technical or showcase oriented, this book offers ideas and inspiration through hundreds of real-life projects showing successful, well-crafted usage of type. The book also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules by which to live (and work) by. /div
Author: Emil Ruder
Publisher: Arthur Niggli
Release Date: 2001
This book is the legacy of a great typographer for the cultural heritage of our day. In the post-war years, when in nearly every field of applied art there were still no signs whatsoever of a shift to a new, more contemporary form of expression, Emil Rud
For twenty-five years, Robin Kinross has been making a case for typography as a matter of fine detail and subtle judgment, whose products concern all of us, every day. This selection of his writings-including some previously unpublished-brings his major themes into focus: the unsung virtues of editorial design and information design, the fate of Modernism in the twentieth century, and the virtues of a socially oriented design approach. His much sought-after and out-of-print pamphlet Fellow Readers (1994) is reprinted in full.
How is it that text can be set perfectly and yet look insufferably dull? How do you achieve perfect congruence between the type itself and its meaning? In Detail in Typography Jost Hochuli, master book designer and author of the seminal Designing Books, addresses the finer points of setting text. Hochuli begins with a consideration of how human beings read, moving on incrementally to considerations of letter, word, and line as well as word-space and line-space. Hochuli concludes by examining whole paragraphs and how they carry meaning. Produced in Switzerland to the highest standards, Detail in Typography embodies critical thinking and articulate design in its own physical form.
Author: Jan Tschichold
Publisher: Univ of California Press
Release Date: 1998
"Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston "Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston
Author: Eric Gill
Publisher: David R. Godine Publisher
Release Date: 1993-01-01
An Essay on Typography was first published in 1931, instantly recognized as a classic, and has long been unavailable. It represents Gill at his best: opinionated, fustian, and consistently humane. It is his only major work on typography and remains indispensible for anyone interested in the art of letter forms and the presentation of graphic information.This manifesto, however, is not only about letters ? their form, fit, and function ? but also about man's role in an industrial society. As Gill wrote later, it was his chief object "to describe two worlds ? that of industrialism and that of the human workman ? and to define their limits."His thinking about type is still provocative. Here are the seeds of modern advertising: unjustified lines, tight word and letter spacing, ample leading. Here is vintage Gill, as polemical as he is practical, as much concerned about the soul of man as the work of man; as much obsessed by the ends as by the means.
German typographer Paul Renner is best known as the designer of the typeface Futura, which stands as a landmark of modern graphic design. This is the first study of Renner's typographic career, detailing his life and work to reveal the breadth of his accomplishment and influence.
Discusses the basic concepts of typography, as well as how to manage fonts, the distinction between good and bad type, techniques for working with point-size and leading, and rules for managing hyphenation and text wraps.