Author: Emil Ruder
Publisher: Arthur Niggli
Release Date: 2001
This book is the legacy of a great typographer for the cultural heritage of our day. In the post-war years, when in nearly every field of applied art there were still no signs whatsoever of a shift to a new, more contemporary form of expression, Emil Rud
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
German typographer Paul Renner is best known as the designer of the typeface Futura, which stands as a landmark of modern graphic design. This is the first study of Renner's typographic career, detailing his life and work to reveal the breadth of his accomplishment and influence.
Author: Jason Godfrey
Publisher: Laurence King Publishing
Release Date: 2009-08-26
Bibliographic: 100 Classic Graphic Design Books is a unique compilation of the best design books of the last 100 years. It covers a huge range of material—historic titles from pioneering type foundries to the best of recent monographs from todays leading studios—and provides an essential insight into the evolution of graphic design in the twentieth century. Classic graphic design manuals by László Moholy-Nagy and Josef Müller-Brockmann are included, alongside pioneering instructional titles on advertising and corporate identity. Monographs designed by andcovering the major individuals and studios of the era—from A.M. Cassandre and Alexey Brodovitch to Stefan Sagmeister and Peter Saville—are detailed, along with groundbreaking anthologies on trademark design, Polish film posters, the impact of the avant-garde, and more. All the books, whether classic histories of Bauhaus design or rarely seen sourcebooks of symbols and type, are illustrated with a wide selection of spreads and covers, all in color. In addition, leading international designers have provided lists of favorite titles from their own libraries.
This book is about how type should look and how to make it look that way--in other words, how to set type like a professional. It explains in practical terms how to use today's digital tools to achieve the secret of good design: well set type. An essential reference for anyone who works with type: designers, print production professionals, and corporate communications managers can go to straight to the index to find focused answers to specific questions, while educators and students can read it as a text book from cover to cover.
Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
Author: Josef Müller-Brockmann
Publisher: Arthur Niggli
Release Date: 1996-01
This bookis suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These ca
Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.
One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.
Author: Jan Tschichold
Publisher: Univ of California Press
Release Date: 1998
"Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston "Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston
I spent 15 months writing, illustrating and designing this book. It is a book meant for holding and reading, curled up in your favourite chair. Every single illustration is new, created for the book, and the content is not about my work (i.e. not a monograph), but instead combines graphic art with the written word, and lends my own contemplative but frequently amused voice to my observations of the world. Some of the articles were originally published as blog posts for the now-archived blog Speak Up, but they have been resurrected, edited, rewritten and given new life in these pages. Those quirkier writings are interspersed between more philosophical musings on the nature of Wonder and Honour and Memory as they pertain to graphics and the visual world around us.