This book features the best papers presented at the Singapore Conference on Applied Psychology in 2016. Chapters include research conducted by experts in the field of applied psychology from the Asia-Pacific region, and cover areas such as community and environmental psychology, psychotherapy and counseling, health, child and school psychology, and gender studies. Put together by East Asia Research (Singapore), in collaboration with Hong Kong Shue Yan University, this book serves as a valuable resource for readers wanting to access to the latest research in the field of applied psychology with a focus on Asia-Pacific.
By putting people at the centre of interactive design, user experience (UX) techniques are now right at the heart of digital media design and development. As a designer, you need to create work that will impact positively on everyone who is exposed to it. Whether it's passive and immutable or interactive and dynamic, the success of your design will depend largely on how well the user experience is constructed.User Experience Design shows how researching and understanding users' expectations and motivations can help you develop effective, targeted designs. The authors explore the use of scenarios, personas and prototyping in idea development, and will help you get the most out of the latest tools and techniques to produce interactive designs that users will love.With practical projects to get you started, and stunning examples from some of today's most innovative studios, this is an essential introduction to modern UXD.