Author: Michael Miller
Publisher: Pearson Education
Release Date: 2011-08-29
*** This USING Google AdWords and AdSense book is enhanced with nearly 3 hours of FREE step-by-step VIDEO TUTORIALS and AUDIO SIDEBARS! *** USING Google AdWords and AdSense is a media-rich learning experience designed to help new users master Google AdWords and AdSense quickly, and get the most out of it, fast! EVERY chapter has multiple video and audio files integrated into the learning material which creates interactive content that works together to teach everything mainstream Google AdWords and AdSense users need to know. You’ll Learn How to: - Use Pay-per-Click Advertising - Make Money from your Website - Add AdSense for Content or Search to Your Website - Add AdSense for Feed to your Blogs - Use AdSense for Mobile Content or Domains - Earn Sales Commissions from the Google Affiliate Network - Monitor Your AdSense Performance and Increase Revenue - Use Google AdWords with Ads, Bidding, Price, Keywords, Custom Landing Page, Search Engine Marketing, and YouTube - Deal with Click Fraud - Monitor and Improve Your Campaign’s Performance Examples of Topics Covered in VIDEO TUTORIALS, which Walk You Through Tasks You’ve Just Got to See! - Learn how to place AdSense ads on your website and, most importantly, how to make money with those ads! - Earn ad revenue money by using AdSense to place ads on your blog feed! - Learn how to create strong AdWords ads that both desktop and mobile users will click! Examples of Topics Covered in AUDIO SIDEBARS, which Deliver Insights Straight From the Experts! - Learn how to focus your bidding strategy so that you get the right keywords for your ads! - Get the skinny on how search engine marketing works! - Learn how to monitor your AdSense performance with web analytics! Please note that due to the incredibly rich media included in your Enhanced eBook, you may experience longer download times. Please be patient while your product is delivered. This Enhanced eBook has been developed to match the Apple Enhanced eBook specifications for the iPad and may not render well on older iPhones or iPods or perform on other devices or reader applications.
Author: Michael Miller
Publisher: Que Publishing
Release Date: 2012-03-12
Genre: Business & Economics
With the new version of AdSense, Google has changed virtually everything about the interface and added some new features. The navigation structure has been completely overhauled, as have the available types of ads. Google has reorganized the former AdSense Channels into five basic types of ads: Content, Domains, Feeds, Mobile Content, and Search. In addition, Google has tied in-game and YouTube advertising into AdSense, to make it easier to place ads in online games and YouTube videos. Google also has made it easier and more prominent to enable ad blocking — that is, to keep certain types of ads or ads from certain advertisers from appearing on your website. Google has also beefed up its AdSense reporting system, increasing the types of reports available and adding a new Overview page that displays key information in a single snapshot. While the new interface is a step forward for managing an AdSense account, existing AdSense users may find it strange and confusing–and have trouble finding out how to do what they’re used to doing. That’s where this Quick Guide comes in. Get up to speed quickly and easily. Then get back to making money.
Author: Harold Davis
Publisher: "O'Reilly Media, Inc."
Release Date: 2009-11-16
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them. Learn how to create effective campaign plans for your website Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM) Drive traffic to your website and make money as an advertising host Add AdSense code and Google search to your site Learn how content, search, and referral ads perform Create and edit AdWord campaigns Monitor AdWords activity and improve your campaign's performance
"AdSense Unleashed" is an extensive guide on generating money quickly and easily as an AdSense publisher. The book provides 175 killer tips and tricks for attracting clicks on ads shown on your Website. Learn which ad units get the most clicks and where to put them on your Website or Blog. Also included is a huge list of the highest paying keywords in the United States, United Kingdom, Australia, Canada, and Ireland. Here are a few of the topics covered: How to Get Free Content on the Web - Best Ad Sizes and Where to Place Them in Articles, Blogs and on Regular Websites - The AdWords-AdSense Revenue Loop - How to Block Site-Targeted Ads - Review of the Google AdSense Patents and Pending Patent Application - AdSense for Search Box Placement Strategies - How to Blend All the Various Ad Colors with Your Website - AdSense Referral Strategies - Alternate Ads and How to Use Them - How Expanded Text Ads Get You More Revenue - Site-Flavored AdSense for Search - How to Use Filters to Keep Competitor Ads Off Your Site - Ad Units and Framed Websites - Link Unit Strategies - How themed Ad Units Get More Clicks - Animated Ads and How to Block Them. If you want to unlock the revenue potential of your Website today, "AdSense Unleashed" is a must.
Google Adsense is a multi-billion dollar concern that allows smaller players to enjoy a share of the action. A part of Google’s success can be owed to their willingness to work with individuals and smaller entities just like you. This approach is a win-win which enabled Google to become dominant in the market and ordinary people to become very successful online publishers. Case studies of both highly successful individuals and corporations revealed occurrences where big names such as Collis Ta'eed, who is a founder of Envato but refers to himself humbly as a blogger. When reverse engineering the spectacular patented business model applied by About.com, it becomes apparent that academics such as Professor Dan Colman has been influential in helping this multi-million dollar Adsense related business reach its goals, yet someone with such a high profile shows that there is no reason to be shy of being a blogger, as he currently writes for his own website Openculture.com. People who earn six figure pay cheques from Google Adsense are actually very normal people just like you and me. You may call them editors, expert contributors, community managers, digital entrepreneurs or simply bloggers. One thing is certain: They are receiving their fair share of a major cross disciplinary industry and you may want to do the same. These people are influential because of what they do and they help thousands of people to access quality, reliable online information. During my research, I have encountered many successful business owners who started with no capital whatsoever. But there were also many more people who started and failed because their goals were not realistic or they did not leverage the scale of existing entities. Instead, many of them placed themselves on a little island. On the other hand, the more successful ones who were able to compete with the giant publishers, did this by leveraging the scale of existing web infrastructure in such a way that they profited hugely from this. This book has been written specifically to help people to start an online business with multiple revenue streams. It is not aimed at corporations who wish to earn millions, but aimed at people who would typically like to earn at least $10 000 per month from an online business which is home based. It is aimed at helping parents who want to spend time with their children at home to achieve that, and for those who love to travel and to enjoy freedom of location to realise their dream. It is aimed at helping you realize a shortcut to distinction, to avoid common pitfalls and most importantly, not to re-invent the wheel. Finally, with opportunity comes responsibility: For those who benefit massively from Globalization, let us not forget that our world leaders, particularly in the West, have a moral duty to procure, peacefully, the agreement of other nations to promote globalization in such a way that participant countries benefit equally. As global citizens there has never been a better moment to share in the possibilities that resulted due to technological enablement. The phenomenal growth of the internet in Asia and Africa in the next 5 years will propel digital publishing to become an even more popular industry. Finally, content marketing professionals may find this as an integral strategic pillar to fund the online marketing budget.
Discover the critical secrets to making money fast and easy with Google Adsense...Finally, Here’s a Real Way To Explode Your Cash Flow With Google Adsense - Without Risk! Google AdSense takes internet marketing to the next level. Inside this amazing report, you are about to learn some of the following information: * What is Google AdSense? * How Google AdSense Works * How You Earn Money * How AdSense Can Help You Earn Extra Cash * Work As Much or As Little As You Want * The Money is More or Less Passive * You Can Do Something You Love – And Get Paid for It * Google AdSense Makes Sense for Your Business * The most robust targeting of any ad network * Control how Google represents your inventory * Additional monetization solutions * Google AdSense Has a Downside? * Getting the Most Out of Google Adsense * How Much Will I Earn And so much more...
"AdWords est à l'origine d'une grande partie de notre chiffre d'affaires. Pour chaque euro dépensé, nous en gagnons systématiquement trois". Cet ouvrage s'intéresse à la gestion de la publicité sur Internet en utilisant Google AdWords et Google AdSense. Il s'adresse aux débutants, webmasters confirmés ou chefs d'entreprise voulant se lancer ou se perfectionner avec Google AdWords, Google Analytics et Google AdSense. Nous verrons tout d'abord comment ne pas perdre d'argent lors de la mise en place d'une campagne réussie avec Google AdWords et comment optimiser les coûts et les conversions afin d'en maximiser la rentabilité. Nous verrons aussi comment définir une liste de mots clés performants, rédiger des annonces "accrocheuses", améliorer le score de qualité des campagnes publicitaires, utiliser l'outil de prévisualisation des annonces, l'Optimiseur des campagnes, les outils de prévision de trafic, Google AdWords Editor, etc. Dans la seconde partie de cet ouvrage, nous examinerons comment mettre en place des outils de statistiques avancées permettant de mieux connaître le profil des visiteurs de votre site web. Par exemple, nous apprendrons à définir des entonnoirs de conversion, effectuer le suivi des clics, des bannières publicitaires, des liens vers les formulaires, des liens vers des fichiers téléchargés, etc. Nous verrons aussi comment lier un compte Analytics avec un compte AdWords et effectuer un suivi efficace de la rentabilité de vos campagnes. La troisième partie de ce livre est consacrée à Google AdSense. Nous apprendrons à créer un système publicitaire complet qui fera la promotion de vos propres produits ou de ceux d'un annonceur tiers. Le but de ce livre est avant tout de vous aider à comprendre toute la théorie sous-jacente à une campagne AdWords ou AdSense mais aussi à savoir analyser les métriques Analytics qui vous permettront d'optimiser vos campagnes de référencement payant et naturel.
Author: SIS Info.
Publisher: Green Initiative
Release Date: 2012-10-12
Genre: Business & Economics
Make money from your website or blog. Get paid by Google. Google Adsense is a contextual advertising program that allows you to partner up with Google and share the revenues Google earns from their paid advertising vendors. You make money each time your website visitor clicks on a Google Ad. The program is free to join and extremely convenient to implement. If you are already making money with Adsense, this book will help you boost your income significantly.
Author: Brad Hill
Publisher: John Wiley & Sons
Release Date: 2004-06-17
Genre: Business & Economics
The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in cooperation with Google, which will help support the book From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them