Using Google AdWords and AdSense Enhanced Edition

Author: Michael Miller
Publisher: Pearson Education
ISBN: 9780132929820
Release Date: 2011-08-29
Genre: Computers

*** This USING Google AdWords and AdSense book is enhanced with nearly 3 hours of FREE step-by-step VIDEO TUTORIALS and AUDIO SIDEBARS! *** USING Google AdWords and AdSense is a media-rich learning experience designed to help new users master Google AdWords and AdSense quickly, and get the most out of it, fast! EVERY chapter has multiple video and audio files integrated into the learning material which creates interactive content that works together to teach everything mainstream Google AdWords and AdSense users need to know. You’ll Learn How to: - Use Pay-per-Click Advertising - Make Money from your Website - Add AdSense for Content or Search to Your Website - Add AdSense for Feed to your Blogs - Use AdSense for Mobile Content or Domains - Earn Sales Commissions from the Google Affiliate Network - Monitor Your AdSense Performance and Increase Revenue - Use Google AdWords with Ads, Bidding, Price, Keywords, Custom Landing Page, Search Engine Marketing, and YouTube - Deal with Click Fraud - Monitor and Improve Your Campaign’s Performance Examples of Topics Covered in VIDEO TUTORIALS, which Walk You Through Tasks You’ve Just Got to See! - Learn how to place AdSense ads on your website and, most importantly, how to make money with those ads! - Earn ad revenue money by using AdSense to place ads on your blog feed! - Learn how to create strong AdWords ads that both desktop and mobile users will click! Examples of Topics Covered in AUDIO SIDEBARS, which Deliver Insights Straight From the Experts! - Learn how to focus your bidding strategy so that you get the right keywords for your ads! - Get the skinny on how search engine marketing works! - Learn how to monitor your AdSense performance with web analytics! Please note that due to the incredibly rich media included in your Enhanced eBook, you may experience longer download times. Please be patient while your product is delivered. This Enhanced eBook has been developed to match the Apple Enhanced eBook specifications for the iPad and may not render well on older iPhones or iPods or perform on other devices or reader applications.

Google Advertising Tools

Author: Harold Davis
Publisher: "O'Reilly Media, Inc."
ISBN: 9780596101084
Release Date: 2006-01-26
Genre: Business & Economics

Presents strategies for writing a successful Internet advertising campaign using Google AdSense and AdWords.

Google Marketing

Author: Susanne Rupp
Publisher: Pearson Deutschland GmbH
ISBN: 3827245397
Release Date: 2010
Genre:


Google AdSense Quick Guide

Author: Michael Miller
Publisher: Que Publishing
ISBN: 9780132984430
Release Date: 2012-03-12
Genre: Business & Economics

With the new version of AdSense, Google has changed virtually everything about the interface and added some new features. The navigation structure has been completely overhauled, as have the available types of ads. Google has reorganized the former AdSense Channels into five basic types of ads: Content, Domains, Feeds, Mobile Content, and Search. In addition, Google has tied in-game and YouTube advertising into AdSense, to make it easier to place ads in online games and YouTube videos. Google also has made it easier and more prominent to enable ad blocking — that is, to keep certain types of ads or ads from certain advertisers from appearing on your website. Google has also beefed up its AdSense reporting system, increasing the types of reports available and adding a new Overview page that displays key information in a single snapshot. While the new interface is a step forward for managing an AdSense account, existing AdSense users may find it strange and confusing–and have trouble finding out how to do what they’re used to doing. That’s where this Quick Guide comes in. Get up to speed quickly and easily. Then get back to making money.

Google AdWords Analytics et AdSense

Author: Jean-Noël Anderruthy
Publisher: Editions ENI
ISBN: 2746046989
Release Date: 2009-01-16
Genre:

"AdWords est à l'origine d'une grande partie de notre chiffre d'affaires. Pour chaque euro dépensé, nous en gagnons systématiquement trois". Cet ouvrage s'intéresse à la gestion de la publicité sur Internet en utilisant Google AdWords et Google AdSense. Il s'adresse aux débutants, webmasters confirmés ou chefs d'entreprise voulant se lancer ou se perfectionner avec Google AdWords, Google Analytics et Google AdSense. Nous verrons tout d'abord comment ne pas perdre d'argent lors de la mise en place d'une campagne réussie avec Google AdWords et comment optimiser les coûts et les conversions afin d'en maximiser la rentabilité. Nous verrons aussi comment définir une liste de mots clés performants, rédiger des annonces "accrocheuses", améliorer le score de qualité des campagnes publicitaires, utiliser l'outil de prévisualisation des annonces, l'Optimiseur des campagnes, les outils de prévision de trafic, Google AdWords Editor, etc. Dans la seconde partie de cet ouvrage, nous examinerons comment mettre en place des outils de statistiques avancées permettant de mieux connaître le profil des visiteurs de votre site web. Par exemple, nous apprendrons à définir des entonnoirs de conversion, effectuer le suivi des clics, des bannières publicitaires, des liens vers les formulaires, des liens vers des fichiers téléchargés, etc. Nous verrons aussi comment lier un compte Analytics avec un compte AdWords et effectuer un suivi efficace de la rentabilité de vos campagnes. La troisième partie de ce livre est consacrée à Google AdSense. Nous apprendrons à créer un système publicitaire complet qui fera la promotion de vos propres produits ou de ceux d'un annonceur tiers. Le but de ce livre est avant tout de vous aider à comprendre toute la théorie sous-jacente à une campagne AdWords ou AdSense mais aussi à savoir analyser les métriques Analytics qui vous permettront d'optimiser vos campagnes de référencement payant et naturel.

Adsense Unleashed

Author: Bottletree Books
Publisher: Bottletree Books LLC
ISBN: 9781933747040
Release Date: 2006-06-08
Genre:

"AdSense Unleashed" is an extensive guide on generating money quickly and easily as an AdSense publisher. The book provides 175 killer tips and tricks for attracting clicks on ads shown on your Website. Learn which ad units get the most clicks and where to put them on your Website or Blog. Also included is a huge list of the highest paying keywords in the United States, United Kingdom, Australia, Canada, and Ireland. Here are a few of the topics covered: How to Get Free Content on the Web - Best Ad Sizes and Where to Place Them in Articles, Blogs and on Regular Websites - The AdWords-AdSense Revenue Loop - How to Block Site-Targeted Ads - Review of the Google AdSense Patents and Pending Patent Application - AdSense for Search Box Placement Strategies - How to Blend All the Various Ad Colors with Your Website - AdSense Referral Strategies - Alternate Ads and How to Use Them - How Expanded Text Ads Get You More Revenue - Site-Flavored AdSense for Search - How to Use Filters to Keep Competitor Ads Off Your Site - Ad Units and Framed Websites - Link Unit Strategies - How themed Ad Units Get More Clicks - Animated Ads and How to Block Them. If you want to unlock the revenue potential of your Website today, "AdSense Unleashed" is a must.

The Adsense Code

Author: Joel Comm
Publisher: Morgan James Publishing
ISBN: 9781933596716
Release Date: 2006-04-01
Genre: Business & Economics

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. The AdSense Code is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads - using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to "crack" The AdSense Code and unlock the secrets to making money online.

Making Google Adsense Work for the 9 to 5 Professional Tips and Strategies to Earn More from Google Adsense

Author: SIS Info.
Publisher: Green Initiative
ISBN:
Release Date: 2012-10-12
Genre: Business & Economics

Make money from your website or blog. Get paid by Google. Google Adsense is a contextual advertising program that allows you to partner up with Google and share the revenues Google earns from their paid advertising vendors. You make money each time your website visitor clicks on a Google Ad. The program is free to join and extremely convenient to implement. If you are already making money with Adsense, this book will help you boost your income significantly.

Google AdWords

Author: Anastasia Holdren
Publisher: "O'Reilly Media, Inc."
ISBN: 9781449308384
Release Date: 2011-11-10
Genre: BUSINESS & ECONOMICS

“Google AdWords” will explain how each piece of Google’s advertising platform works, focusing on areas that directly impact the performance and cost of the advertiser’s campaigns. Each topic will include tips, strategies, examples, and suggestions that readers can apply to their own accounts.

Building Your Business with Google For Dummies

Author: Brad Hill
Publisher: John Wiley & Sons
ISBN: 0764577387
Release Date: 2004-06-17
Genre: Business & Economics

The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in cooperation with Google, which will help support the book From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

How to Earn Money with Google Adsense

Author: AbundioTeca
Publisher: AbundioTeca
ISBN:
Release Date: 2014-10-29
Genre:

Practical Guide to Make Money with Google Adsense: Content Marketing, Link Building, Web Design, SEO, etc.

B2B Digital Marketing

Author: Michael Miller
Publisher: Que Publishing
ISBN: 9780132811637
Release Date: 2012-03-07
Genre: Business & Economics

The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You’ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you’re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits—starting today! You’ll Learn How To: • Define realistic, measurable goals for your B2B digital marketing initiative • Segment your audience and identify the best digital platforms and vehicles for connecting with them • Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty • Create a flexible, actionable B2B digital marketing plan • Design a website that helps B2B buyers quickly find exactly what they need • Optimize your site for today’s search engines and today’s customers • Use tailored, targeted email to reach more customers and prospects at lower cost • Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants • Drive real value from Facebook, LinkedIn, Google+, and Twitter • Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.

Google Analytics

Author: Jerri L. Ledford
Publisher: John Wiley and Sons
ISBN: 1118081595
Release Date: 2011-02-02
Genre: Computers

Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.