Using Language to Persuade

Author: Ryan Johnstone
ISBN: 0195558898
Release Date: 2007
Genre: English language

USING LANGUAGE TO PERSUADE is a workbook for Victorian English students in Years 10, 11 and 12. It has been written for the revised VCE English Study Design, Outcome 3: Using Language to Persuade. Each text type and persuasive technique is covered in detail and the issues explored are fresh and up-to-date; many of the visual and written texts used for analysis are from authentic sources such as THE AGE, the HERALD-SUN and THE AUSTRALIAN; also included are sample student responses with annotated comments, so students have model samples to learn from; The Toolkit section of ready-resources will save students and teachers time; there are three practice exams, templates and a glossary; this is a comprehensive, focused and student-centred resource covering an area of senior English that students often have difficulty with

Using Language to Persuade

Author: Ryan Johnstone
ISBN: 0195522435
Release Date: 2013
Genre: English language

The obook is a cloud-based web-book available anywhere, anytime, on any device, navigated by topic or by 'page view'.Your activation code is printed on a card which will be mailed to you; this will incur a postage cost. If you prefer to receive an obook activation code by email, run a search on this title and include the phrase 'ROP' (real-time online purchase) in your search. Using Language to Persuade Third Edition updates this best-selling resource to provide the most up-to-date and stimulating source material. This full colour workbook for English students in Years 10 and 11 prepares students for success in Area of Study 3: Using Language to Persuade in VCE English.Changes for the new edition include an increased number of visual texts for analysis and a range of updated stimulus material so students have current media texts and issues to work with.

Cambridge Checkpoints VCE English EAL Using Language to Persuade 2015

Author: Andrea Hayes
ISBN: 1107484529
Release Date: 2014-12-15
Genre: English language

Guiding students to VCE success, year after year Victoria's most popular study guides, Cambridge Checkpoints VCE, are updated regularly to incorporate recent official exams and changes to the VCE study design, providing you with the most-up-to-date exam preparation available."

Rhetorical Style

Author: Jeanne Fahnestock
Publisher: OUP USA
ISBN: 9780199764129
Release Date: 2011-10-12
Genre: Language Arts & Disciplines

A comprehensive guide to the language of argument, Rhetorical Style offers a renewed appreciation of the persuasive power of the English language. Drawing on key texts from the rhetorical tradition, as well as on newer approaches from linguistics and literary stylistics, Fahnestock demonstrates how word choice, sentence form, and passage construction can combine to create effective spoken and written arguments. With examples from political speeches, non-fiction works, and newspaper reports, Rhetorical Style surveys the arguer's options at the word, sentence, interactive, and passage levels, and illustrates the enduring usefulness of rhetorical stylistics in analyzing and constructing arguments.

Heavy Hitter Selling

Author: Steve W. Martin
Publisher: John Wiley & Sons
ISBN: 9780470080214
Release Date: 2006-09-11
Genre: Business & Economics

What separates ordinary salespeople from Heavy Hitters? The best salespeople are those "Heavy Hitters" who are able to use human nature, language, and intuition to build trusting relationships with customers and persuade them to buy. Based on his proven and effective sales program, author Steve Martin's Heavy Hitter Selling explains how you too can achieve and maintain that high level of sales success. Using real-world case studies, examples, and exercises, Martin provides the psychological, physical, and language-based tactics you need to turn yourself into a Heavy Hitter. Inside, you'll find proven guidance and expert tips on: Understanding how people think and communicate Finding the right words at the right time Predicting a customer's behavior and influencing his thoughts Building customer rapport and understanding their motivations Persuading both the customer's rational mind and his emotional subconscious side "Like other sales books published recently, this one stresses the importance of human behavior. But unlike the others, it puts an emphasis on language. Salespeople could well benefit by exploring scientific models of language. Practical exercises make the book useful for everyone." —Harvard Business School Review "This well-written, insightful book will give you ideas and strategies you can use to influence and persuade customers in any market." —Brian Tracy, author, Million Dollar Habits "Traditional selling focuses on product, price, and competition and misses the most important reason people buy-people and emotion. Heavy Hitter Selling offers a different perspective that is valuable in understanding how to win." —Jay Fulcher, President and COO, Agile Software "Heavy Hitter Selling is different-[a book that] will help you make lots of money." —Gerald D. Cohen, CEO, Information Builders, Inc.


Author: Melanie Napthine
ISBN: 1922243027
Release Date: 2013
Genre: English language

EAL: Studying persuasive language has been developed out of Insight's best-selling ESL English for Year 12, which has helped thousands of ESL/ EAL students to achieve top marks. Offering comprehensive coverage of Area of Study 3: Using language to persuade in VCE English, the book takes a highly practical approach that builds students' skills progressively.

Persuasive Technology

Author: B. J. Fogg
Publisher: Morgan Kaufmann
ISBN: 1558606432
Release Date: 2003
Genre: Computers

An overview of the study of "captology"--the study of computers as persuasive technologies--examines the integration of behavior altering techniques and information technology.

Pre Suasion

Author: Robert Cialdini
Publisher: Simon and Schuster
ISBN: 9781501109799
Release Date: 2016-09-06
Genre: Business & Economics

Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.

Invisible Influence

Author: Kevin Hogan
Publisher: John Wiley & Sons
ISBN: 9781118620472
Release Date: 2013-03-08
Genre: Business & Economics

"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in plain English how to understand, apply, and master the science of persuasion. The book is brilliant— and you can be brilliantly persuasive. Buy the book, read the book, and implement the book." —Jeffrey Gitomer, author of The Sales Bible and The Little Book of Leadership "One eyebrow-raising, head-whacking, forehead-slapping technique after another. Anyone whose daily life depends on influencing people—in other words, everyone—should read this book. Buy copies for your friends and hide it from your enemies." —Richard Brodie, author of Virus of the Mind: The New Science of the Meme "Master persuaders know that it's not really about the words you use or the moves you make—other people get persuaded because of what you think and how you feel. Kevin Hogan explains in delightfully clear detail how to make these master-persuader secrets work for you. Not only that, he also explains why all of this works, and he shows you the exact scientific research that proves it!" —David Garfinkel, author of Advertising Headlines That Make You Rich "Invisible Influence is a masterpiece. It will be the master influencer's reference book for the years to come. Invisible influence is like oxygen, you can't see it, but your life depends on it. In this book, you will discover the persuasion tactics that will compel your clients to say yes to you—again and again." —Roberto Monaco, "Dump the script—it's old news before the ink's dry. Trust yourself and use your new understanding of the ever-changing context to succeed. In his fascinating book, Hogan weaves established research findings into a handbook for successful influence. The guidelines are obvious but hidden, simple but profound. Understand them and you've mastered the complex and crucial art of persuasion." —William D. Crano, author of The Rules of Influence: Winning When You're in the Minority "Many write on the topic of persuasion. Precious few genuinely understand it. Kevin is one of those precious few. Read everything you can by him." —Mark Joyner, founder and CEO of Simpleology,

Emotive Language in Argumentation

Author: Fabrizio Macagno
Publisher: Cambridge University Press
ISBN: 9781107035980
Release Date: 2014-02-24
Genre: Business & Economics

This book analyzes the uses of emotive language and redefinitions from pragmatic, dialectical, epistemic, and rhetorical perspectives, investigating the relationship between emotions, persuasion, and meaning, and focusing on the implicit dimension of the use of a word and its dialectical effects. It offers a method for evaluating the persuasive and manipulative uses of emotive language in ordinary and political discourse. Through the analysis of political speeches (including President Obama's Nobel Peace Prize address) and legal arguments, the book offers a systematic study of emotive language in argumentation, rhetoric, communication, political science, and public speaking.

Language and Power

Author: Norman Fairclough
Publisher: Routledge
ISBN: 9781317876328
Release Date: 2013-10-11
Genre: Language Arts & Disciplines

Language in Social Life is a major series which highlights the importance of language to an understanding of issues of social and professional concern. It will be of practical relevance to all those wanting to understand how the ways we communicate both influence and are influenced by the structures and forces of contemporary social institutions. Language and Power was first published in 1989 and quickly established itself as a ground-breaking book. Its popularity continues as an accessible introductory text to the field of Discourse Analysis, focusing on: how language functions in maintaining and changing power relations in modern society the ways of analysing language which can reveal these processes how people can become more conscious of them, and more able to resist and change them The question of language and power is still important and urgent in the twenty-first century, but there have been substantial changes in social life during the past decade which have somewhat changed the nature of unequal power relations, and therefore the agenda for the critical study of language. In this new edition, Norman Fairclough brings the discussion fully up-to-date and covers the issue of 'globalisation' of power relations and the development of the internet in relation to Language and Power. The bibliography has also been fully updated to include important new reference material.

Language Intelligence

Author: Joseph J. Romm
Publisher: Createspace Indie Pub Platform
ISBN: 1477452222
Release Date: 2012-07-11
Genre: Language Arts & Disciplines

This book reveals the tricks of the best communicators throughout history.

Year 12 English Skills

Author: Elizabeth Tulloh
Publisher: Insight Publications
ISBN: 9781921088889
Release Date: 2009
Genre: English language

This book covers every aspect of the Yr 12 English Curriculum assisting both teachers and students in its approach to each Area of Study: text book responses, contexts and analysis of persuasive language. Filled with lots of practical activities, exercises and strategies, this book guides students in a systematic way using an easy to follow, step-by-step format, which gives students clarity and confidence in their English skills.