Using Language to Persuade

Author: Ryan Johnstone
ISBN: 0195558898
Release Date: 2007
Genre: English language

USING LANGUAGE TO PERSUADE is a workbook for Victorian English students in Years 10, 11 and 12. It has been written for the revised VCE English Study Design, Outcome 3: Using Language to Persuade. Each text type and persuasive technique is covered in detail and the issues explored are fresh and up-to-date; many of the visual and written texts used for analysis are from authentic sources such as THE AGE, the HERALD-SUN and THE AUSTRALIAN; also included are sample student responses with annotated comments, so students have model samples to learn from; The Toolkit section of ready-resources will save students and teachers time; there are three practice exams, templates and a glossary; this is a comprehensive, focused and student-centred resource covering an area of senior English that students often have difficulty with

Using Language to Persuade

Author: Ryan Johnstone
ISBN: 0195522435
Release Date: 2013
Genre: English language

The obook is a cloud-based web-book available anywhere, anytime, on any device, navigated by topic or by 'page view'.Your activation code is printed on a card which will be mailed to you; this will incur a postage cost. If you prefer to receive an obook activation code by email, run a search on this title and include the phrase 'ROP' (real-time online purchase) in your search. Using Language to Persuade Third Edition updates this best-selling resource to provide the most up-to-date and stimulating source material. This full colour workbook for English students in Years 10 and 11 prepares students for success in Area of Study 3: Using Language to Persuade in VCE English.Changes for the new edition include an increased number of visual texts for analysis and a range of updated stimulus material so students have current media texts and issues to work with.

Cambridge Checkpoints VCE English EAL Using Language to Persuade 2015

Author: Andrea Hayes
ISBN: 1107484529
Release Date: 2014-12-15
Genre: English language

Guiding students to VCE success, year after year Victoria's most popular study guides, Cambridge Checkpoints VCE, are updated regularly to incorporate recent official exams and changes to the VCE study design, providing you with the most-up-to-date exam preparation available."

Cambridge Checkpoints VCE English EAL Using Language to Persuade 2014

Author: Andrea Hayes
ISBN: 1107637732
Release Date: 2013
Genre: English language

Victoria?s most popular study guide, Cambridge Checkpoint VCE, are updated regularly to incorporate recent official exams and changes to the VCE study design, providing you with the most up-to-date exam preparation available.

Rhetorical Style

Author: Jeanne Fahnestock
Publisher: OUP USA
ISBN: 9780199764129
Release Date: 2011-10-12
Genre: Language Arts & Disciplines

A comprehensive guide to the language of argument, Rhetorical Style offers a renewed appreciation of the persuasive power of the English language. Drawing on key texts from the rhetorical tradition, as well as on newer approaches from linguistics and literary stylistics, Fahnestock demonstrates how word choice, sentence form, and passage construction can combine to create effective spoken and written arguments. With examples from political speeches, non-fiction works, and newspaper reports, Rhetorical Style surveys the arguer's options at the word, sentence, interactive, and passage levels, and illustrates the enduring usefulness of rhetorical stylistics in analyzing and constructing arguments.

Heavy Hitter Selling

Author: Steve W. Martin
Publisher: John Wiley & Sons
ISBN: 9780470080214
Release Date: 2006-09-11
Genre: Business & Economics

What separates ordinary salespeople from Heavy Hitters? The best salespeople are those "Heavy Hitters" who are able to use human nature, language, and intuition to build trusting relationships with customers and persuade them to buy. Based on his proven and effective sales program, author Steve Martin's Heavy Hitter Selling explains how you too can achieve and maintain that high level of sales success. Using real-world case studies, examples, and exercises, Martin provides the psychological, physical, and language-based tactics you need to turn yourself into a Heavy Hitter. Inside, you'll find proven guidance and expert tips on: Understanding how people think and communicate Finding the right words at the right time Predicting a customer's behavior and influencing his thoughts Building customer rapport and understanding their motivations Persuading both the customer's rational mind and his emotional subconscious side "Like other sales books published recently, this one stresses the importance of human behavior. But unlike the others, it puts an emphasis on language. Salespeople could well benefit by exploring scientific models of language. Practical exercises make the book useful for everyone." —Harvard Business School Review "This well-written, insightful book will give you ideas and strategies you can use to influence and persuade customers in any market." —Brian Tracy, author, Million Dollar Habits "Traditional selling focuses on product, price, and competition and misses the most important reason people buy-people and emotion. Heavy Hitter Selling offers a different perspective that is valuable in understanding how to win." —Jay Fulcher, President and COO, Agile Software "Heavy Hitter Selling is different-[a book that] will help you make lots of money." —Gerald D. Cohen, CEO, Information Builders, Inc.

Invisible Influence

Author: Kevin Hogan
Publisher: John Wiley & Sons
ISBN: 9781118620472
Release Date: 2013-03-08
Genre: Business & Economics

"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in plain English how to understand, apply, and master the science of persuasion. The book is brilliant— and you can be brilliantly persuasive. Buy the book, read the book, and implement the book." —Jeffrey Gitomer, author of The Sales Bible and The Little Book of Leadership "One eyebrow-raising, head-whacking, forehead-slapping technique after another. Anyone whose daily life depends on influencing people—in other words, everyone—should read this book. Buy copies for your friends and hide it from your enemies." —Richard Brodie, author of Virus of the Mind: The New Science of the Meme "Master persuaders know that it's not really about the words you use or the moves you make—other people get persuaded because of what you think and how you feel. Kevin Hogan explains in delightfully clear detail how to make these master-persuader secrets work for you. Not only that, he also explains why all of this works, and he shows you the exact scientific research that proves it!" —David Garfinkel, author of Advertising Headlines That Make You Rich "Invisible Influence is a masterpiece. It will be the master influencer's reference book for the years to come. Invisible influence is like oxygen, you can't see it, but your life depends on it. In this book, you will discover the persuasion tactics that will compel your clients to say yes to you—again and again." —Roberto Monaco, "Dump the script—it's old news before the ink's dry. Trust yourself and use your new understanding of the ever-changing context to succeed. In his fascinating book, Hogan weaves established research findings into a handbook for successful influence. The guidelines are obvious but hidden, simple but profound. Understand them and you've mastered the complex and crucial art of persuasion." —William D. Crano, author of The Rules of Influence: Winning When You're in the Minority "Many write on the topic of persuasion. Precious few genuinely understand it. Kevin is one of those precious few. Read everything you can by him." —Mark Joyner, founder and CEO of Simpleology,

The Hidden Brain

Author: Shankar Vedantam
Publisher: Spiegel & Grau
ISBN: 1588369390
Release Date: 2010-01-19
Genre: Social Science

The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob. In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed.

Personality Language tm

Author: Marilyne Woodsmall Ph.M.
ISBN: 1892876124
Release Date: 2009-08-01

How to Persuade and Influence Virtually Anyone Anytime.

Pre Suasion

Author: Robert Cialdini
Publisher: Simon and Schuster
ISBN: 9781501109812
Release Date: 2016-09-06
Genre: Business & Economics

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

Persuade and Influence Any Audience

Author: Yaniv Zaid
Publisher: CreateSpace
ISBN: 1494271834
Release Date: 2013-11-25
Genre: Business & Economics

Persuade And Influence Any Audience by Dr. Yaniv Zaid How to persuade anyone, anywhere, anytime! This is the best book in the world for Public Speaking! Especially for teaching how each one of you, regardless of profession or experience, can improve his / her speaking and persuasive abilities! Appropriate for every audience, every forum and every setting! Everyone can improve!! Not only specially gifted and charismatic persons can become successful public speakers!! Offers many examples, clear rules and simple techniques Covers all the subjects of public speaking! Persuade And Influence Any Audience - teaches, in a light and clear language, how each one of us, regardless of profession or experience in public speaking, can improve his/her speaking and persuasive abilities. The book, which is based on the international and successful "Debate" method, includes numerous examples, clear rules and simple techniques which are suitable for all kinds of speakers, in every forum and framework. The book "Persuade And Influence Any Audience" deals with all the components of the theory of speech and persuasion - writing a speech, matching the speech to the a target audience, sharpening of messages, presentation methods, posture and body language, keeping track of time, and more. Persuade And Influence Any Audience - is suitable for any kind of public speaking, from large events with many participants like in cases of lecturers speaking in front of students or politicians at election rallies, to smaller gatherings like parents congratulating their children, junior commanders instructing their soldiers or office managers directing their staff. Persuade And Influence Any Audience - offers many examples, clear rules and simple techniques appropriate for every audience, every forum and every setting - and demolishes the prevailing stigma claiming that only specially gifted and charismatic persons can become successful public speakers. The book, based on the triumphant international "Debate" method, covers all the subjects composing the theory of public speaking: Writing the speech. Appearance, posture and body language. Introducing presentations. Enhancing interest even during the most uninspired speech. Incorporating humor and personal anecdotes. Adapting to the target audience. Honing the message. Persuasive reasoning Awareness of time and rhythm. And more

Voice Power

Author: Renée Grant-Williams
Publisher: Amacom Books
ISBN: 0814471056
Release Date: 2002
Genre: Business & Economics

A celebrity voice coach offers tips, techniques, and exercises to enhance the natural voice to improve persuasiveness and confidence in business and personal situations.

Influence rev

Author: Robert B. Cialdini
Publisher: Harper Collins
ISBN: 9780688128166
Release Date: 1993
Genre: Business & Economics

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Persuade With a Story

Author: Henry J. DeVries
Publisher: BookBaby
ISBN: 9781947480001
Release Date: 2017-06-26
Genre: Business & Economics

HUMANS ARE HARDWIRED FOR STORIES Storytelling helps consultants and coaches persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling with a purpose, and readers will learn the techniques of telling a great story employed by Hollywood, Madison Avenue and Wall Street. ~ How you can add persuasion power to presentations ~ Eight great metastories you need to tell ~ The art and science of storytelling ~ Three key characters of persuasive stories: hero, nemesis, and mentor ~ Why you should not be the hero of your own stories If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Story! is the book for you.

Writing Reports That Get Results

Author: Ian Douglas
Publisher: Createspace Independent Publishing Platform
ISBN: 1542457785
Release Date: 2017-01-16

A report is the shop window of any department whose role is to review and make recommendations. It doesn't matter how hard you work, if you don't report in a simple, straightforward, easy to read way, your recommendations are less likely to be implemented and your effort will be wasted. This text provides guidance on producing clear, concise and easy to read reports. It covers the basics of structuring a report. However, as many departments have developed their own formats and are happy with them, the focus of this guidance is on using the power of language to make any report easier to read and understand, irrespective of the report structure.