"A refreshing look at social media, influence and the behavioral science behind it all. A must-read for anyone who wants to win at social." - Jonah Berger (NYT Bestselling author of Contagious: Why Things Catch On) ***Discover how to get the right type of people to talk about you.*** ARE YOU SHARING GREAT WORK, but it seems nobody is listening? Does it seem like you're at the mercy of social networks' mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people's desires and get them to share your message as an extension of themselves. In this engaging, entertaining, and educational quick read you will discover: Methods to ethically persuade on social media. (pg 105) How to identify and befriend the real influencers (they aren't who you think they are). (pg 23) A concept buried deep in psychological research that holds the secret to purposeful social sharing. (pg 53) The two keys to creating true power with Internet marketing. (pg 65) How to craft your messages and build your networks. (pg 115) If you desire to use social media marketing to get your product, service, or small business out to the right audience you don't need to understand what buttons to push, you need to understand and appeal to the people pushing them. This book will help. Don't delay, scroll up and buy your copy today!
Author: Jonathan Goodman
Release Date: 2015-01-13
Genre: Health & Fitness
"A look at personal training that goes beyond the textbooks." - Muscle & Fitness Now in a revised, expanded, and upgraded edition, Ignite the Fire is the highly practical approach to personal training already relied on by thousands of trainers Worldwide. Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income. HAVE YOU EVER wanted to know the best, high-integrity techniques to get more clients, run a fitness business, or have a solid system for selling personal training? You're not alone. For years Jon's been asked these questions so he read, watched, researched and interviewed the best in the world to compile Ignite the Fire. This powerful book for certified personal trainers will show you how to: Find your dream job in the fitness industry (pg 26) Find, market to, and sell your ideal client while seamlessly dealing with objections (pg 64) Build amazing workouts for beginners (pg 124) Deal with difficult client types (pg 160) Develop multiple income streams while maintaining your reputation (pg 202) Ignite the Fire provides a clear road map to building your career from the bottom up so you can build a clientele, your reputation, and income.
Author: Jonathan Goodman
Release Date: 2015-01-28
Genre: Health & Fitness
"Do You Have These Questions About Personal Training?" How do I overcome the “too-expensive” objection? How do I market myself as a trainer? What do I do when my clients keep cancelling? How do I (or can I) advise clients on nutrition? How do I sell personal training? What are my options for multiple income streams? From the author of the highly acclaimed, Ignite the Fire: The Secrets to Building a Successful Personal Training Career comes a handy reference guide that answers all of your questions about personal training. From the UK to Canada, United States to Australia, and everywhere in between, Jonathan Goodman has been answering questions about succeeding in personal training to 100's of thousands of trainers Worldwide since 2009. For the first time ever, these 48 invaluable answers have all been compiled into one handy reference – no stone is left unturned. Amongst other things, you'll finally know how to: Market, sell, and keep clients Get your career started right Deal with all possible objections Deal with difficult client types Become more organized and efficient every day Turn your job into a career by making more money both in-training, and beyond. With the Personal Trainer Pocketbook by your side, you'll never be alone again.
Do you feel like you're doing everything right to lose weight, but it's just not working? You're not alone. The Fat Loss Prescription is a step-by-step manual that uses the same evidence-based methods that obesity physician Dr. Spencer Nadolsky uses in the clinic to help his patients lose hundreds of pounds. Did you know that your medicines could be preventing you from losing weight? The Fat Loss Prescription includes not only how to set up a diet and exercise plan than will melt fat, but also information on medicines and conditions that actually stop weight loss. Forget fad diets and crazy workout plans that don't last. Reading this book and using the steps inside will lead to long-term weight loss success. FAQ Q. Do you list every medicine that causes weight gain? A. I tried to include every medicine that causes weight gain and their alternatives. Q. How much weight can I lose using this book? A. It totally depends on where you start. Some have lost over 100 pounds. Others have lost 25 pounds, but didn't have as much to lose. Q. Is there a workout plan included? A. I put two workout plans in the book. One for beginners and one for advanced (or for those switching from the beginner plan). Q. Do you even lift? A. Yes. Does your doctor even lift?
Author: Maria Johnsen
Publisher: Maria Johnsen
Release Date: 2015-03-25
Genre: Business & Economics
Selling is an art form that requires drive, desire and discipline. By teaching your sales team to successfully close a deal, your company effectively guarantees a long-term, lucrative business future. Sales maven, Maria Johnsen’s innovative book, A HOLISTIC APPROACH TO CLOSING A DEAL, brings a new level to sales. She understands that sales is not something you do to someone, but something you do for someone—it’s all about service and best practices. From cold calling to online sales and more, Miss. Johnsen gives a simple but effective blueprint to becoming a sales superstar. Solution You will read tried and true strategies and tactics in cold calling, B2B business development, door to door sales, inside and outside sales. Solution Benefits Online and Offline Sales Tactics Strategies On How To Motivate Sales TeamHow Fortune 500 Organizations Operate in Landing and Increasing SalesBest Practices in Cold CallingDealing With Accent in SalesLanding a few thousand dollars in online salesBest practices of landing sales for E-commerce websitesMy tried and true strategies in salesAnd much more… Get your copy today and watch your sales soar!
Most fitness professionals love helping people change their lives, but many struggle to gain new clients and build a profitable business. They end up drained instead of energized, worried instead of free, tied down instead of creating their own schedule! Following these six simple steps of I Hate Selling for the Fitness Professional will empower you to build your business from the bottom up and keep it growing-all while maintaining your love of serving your clients and members. This book will free you from the ups and downs of the fitness world and help you reach more people than ever before.
Author: Chris Dufey
Release Date: 2016-07-17
Your First 100 Clients clears out the confusion and gives you the real world, proven strategies so you can start following the exact steps and build your dream fitness business.Most fitness entrepreneurs struggle with inconsistent income, high stress, and don't have enough time in the day to get everything they want done. Chris shows you the truth in how to launch and build your business in the fastest and most effective ways to maximize your income, get bigger things done in less time, and create your ideal lifestyle. We assure you: This will catapult your coaching and consulting business, but more importantly give you the freedom and lifestyle you really want.If you're already a great trainer or coach, or wanting to start, you already know that your success is capped by the time-for-money trap. You can only see so many clients in a day or week, and your impact and income is limited. Growing your online business to give you the ability to earn the money you want, positively impact more people and share your expertise is the answer.Chris Dufey, who has been labeled the leading authority for high-end coaches and trainers, reveals the exact strategies he uses to get his clients to 6 and 7-figure incomes per year, whilst creating the freedom you want. If you're serious about success, this book will change the game for you, and show you how to have your dream online business.
For people struggling with food, eating, and body image issues, conventional self-help books might not always hit the right note. This irreverent, unconventional, seriously un-serious book - based on the author's 20 years of teaching and coaching, as well as the current science of change psychology - tackles the concept of disordered eating from a more informal, real-life angle. Part self-exploration guide, part nutrition advice, part workbook, part manifesto, part instruction manual for life, this book covers: * the author's own experience with disordered eating * how food and eating issues are ways to solve problems and deal with pain * how you're not as broken as you think you are * how to soothe painful emotions * how to get "un-stuck" and moving in a new direction * how to eat to nourish your brain and help yourself feel better Simply written, easy to understand, full of humor and - yes - plenty of curse words, this book is a quick but high-impact read that might just change your life.
Author: Dave Fletcher
Release Date: 2014-10-01
If you are a passionate and knowledgeable personal trainer, there is no reason why you shouldn't be able to generate a six-figure income and enjoy all the perks that the fitness industry has to offer. In How to Build a Six-Figure Personal Training Business, Dave Fletcher, one of the UK's best-known personal trainers and fat loss specialists, gives you the six-step formula that you need to achieve this. Using his own experiences as a highly successful PT, he shows you how to apply your business brain and transform your passion for health and fitness into an income worthy of a top city professional.
Zen Pencils: Creative Struggle is a call to wake up the creative spirit inside you. Through Zen Pencils cartoon quotes on creativity from inspirational artists, musicians, writers, and scientists, you'll discover what inspired each of the subjects to reach the full potential of their creativity. In each comic, the speaker of the quote is the character in the story. Imagine cartoon versions of Albert Einstein, Frida Kahlo, Marie Curie, and Vincent van Gogh revealing the spark that ignited them to achieve their dreams!
Author: Carlos Hidalgo
Release Date: 2015-11-16
Genre: Business & Economics
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
Author: Melyssa St. Michael
Publisher: John Wiley & Sons
Release Date: 2011-03-08
Genre: Sports & Recreation
Want to turn your passion for fitness into a lucrative career? Each year, more than 5 million Americans use personal trainers to take their workouts to the next level—and this plain-English guide shows you how to get in on the action. Whether you want a part-time job at the gym or a full-time personal training business, you’ll find the practical, proven advice you need in this indispensable resource. Becoming a Personal Trainer For Dummies is for you if you want to become a certified personal trainer and start your own business—or if you’re a certified trainer looking to improve upon your existing practice. You get a thorough overview of what it takes to get certified and run a successful business, complete with expert tips that help you: Find your training niche Study for and pass certification exams Attract, keep, and motivate clients Interview, hire, and manage employees Update your training skills Expand your services This user-friendly guide offers unique coverage of personal trainer certification programs, including tips on selecting the right program and meeting the requirements. You’ll see how to develop your training identity as well as practice invaluable skills that will make you a great personal trainer. You also receive savvy guidance in: Choosing the best fitness equipment Creating a business plan, a record-keeping system, and a marketing campaign Performing fitness assessments Developing individualized exercise programs Advancing your clients to the next fitness level Managing legal issues and tax planning Offering additional services such as massage and nutrition consultation Training clients with special needs Complete with ten great starter exercises and a valuable list of professional organizations and resources, Becoming a Personal Trainer For Dummies gives you the tools you need to get the most out of this fun, fabulous career!
Author: Dawn Clifford
Publisher: Guilford Publications
Release Date: 2016-01-19
Genre: Health & Fitness
Making and maintaining lasting changes in nutrition and fitness is not easy for anyone. Yet the communication style of a health professional can make a huge difference. This book presents the proven counseling approach known as motivational interviewing (MI) and shows exactly how to use it in day-to-day interactions with clients. MI offers simple yet powerful tools for helping clients work through ambivalence, break free of diets and quick-fix solutions, and overcome barriers to change. Extensive sample dialogues illustrate specific ways to enhance conversations about meal planning and preparation, exercise, body image, disordered eating, and more. Reproducible forms and handouts can be downloaded and printed in a convenient 8 1/2" x 11" size.
Author: Alex Hutchinson
Publisher: Harper Collins
Release Date: 2011-05-24
Genre: Health & Fitness
In Which Comes First, Cardio or Weights? Alex Hutchinson, a physicist, award-winning journalist, and contributing editor of Popular Mechanics magazine, reveals the little-known and often surprising truths that science has uncovered about exercise. A book that ranges from cardio and weights to competition and weight loss, here are fascinating facts and practical tips for fitness buffs, competitive athletes, and popular science fans alike.