VW Beetle

Author: Keith Seume
Publisher: Motorbooks International
ISBN: 0760304300
Release Date: 1997
Genre: Transportation

The definitive illustrated history of a true world beater. Discover the full story of the amazing VW Beetle--from pre-war KdF-Wagen to today's New Beetle. The book features a color technical appendix illustrating chronologically the major design modifications made during the Beetle's lifetime. Full-color studio photography of 26 milestone models.

The VW Beetle Story

Author: Giles Chapman
Publisher: History PressLtd
ISBN: 0752484605
Release Date: 2013-04-01
Genre: Transportation

A history of the Volkswagen Beetle from its inception in the 1930s as the "people's car" to the all-new, modern Beetle in 1998 and the very last original Beetle built in 2003.

Thinking Small

Author: Andrea Hiott
Publisher: Ballantine Books
ISBN: 9780345521446
Release Date: 2012-01-17
Genre: History

Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.

Vintage Volkswagens

Author: Flat 4 Project
Publisher: Chronicle Books
ISBN: 0811825450
Release Date: 1999-07-01
Genre: Transportation

A pictorial tribute to the unique design and timeless form of the classic VWs: Beetles, Karmann Ghias, Microbuses, Hebmullers, and Cabriolets.

The Automobile in American History and Culture

Author: Michael L. Berger
Publisher: Greenwood Publishing Group
ISBN: 0313245584
Release Date: 2001
Genre: History

Presents a collection of bibliographic essays that describe the history, culture, and impact of the automobile and automobile industry in the United States.

VW Beetle

Author: Nikolaus Reichert
Publisher: Haynes Publications
ISBN: 0854295917
Release Date: 1987
Genre: Technology & Engineering


The People s Car

Author: Bernhard Rieger
Publisher: Harvard University Press
ISBN: 9780674075757
Release Date: 2013-04-09
Genre: History

Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.

The Complete Book of Classic Volkswagens

Author: John Gunnell
Publisher: Motorbooks International
ISBN: 9780760349878
Release Date: 2017-06-20
Genre: Transportation

Volkswagen Beetles and their variants are some of the most iconic and easily recognizable cars on the road! The classic air-cooled Volkswagen Beetle, officially the Volkswagen Type 1, is regarded as one of the most important and well-engineered vehicles of the twentieth century. It was the most popular imported car in America in the 1960s, and before that it enjoyed a humble beginning as "the people's car" in its native Germany. The Complete Book of Classic Volkswagens encompasses the evolution of the popular Beetle as well as other variations of Volkswagen's air-cooled cars, vans, and trucks. Thoroughly illustrated, this is an invaluable reference to Volkswagen's collectible and iconic cars. The history of VW automobiles is just as colorful as the hues they were manufactured in, and this book illustrates the full story. German automakers originally sought to supply their countrymen with an automobile that was easy to mass produce. By 1938, they finalized the design for the VW "Bug"--the first rear-engined, rear-wheel-drive configured car. In its heyday, the little rounded Beetle was produced at a rate of more than one million per year. Today, with more than 23 million cars built, the Beetle holds the record as the most-produced passenger car of all time. But the Beetle is only one part of the air-cooled Volkswagen story. The rest--from Type 2 vans, pick-ups, and campers to the Type 113 "Super Beetle"--is included here. If you're the owner of a Volkswagen or if you just love their iconic look and you're interested in their evolution, this book deserves a place on your bookshelf.

Volkswagen Beetle

Author: Edwin Baaske
Publisher: Bentley Pub
ISBN: IND:30000060713553
Release Date: 1997
Genre: Transportation

Like a trip down memory lane, the stunning photographs in "Volkswagen Beetle: Portrait of a Legend" celebrate the social impact of the Beetle. From its humble beginning, to its modest restart after World War II, to its success as the best selling bar in the world, to the development of the Concept 1, the New Beetle prototype, "Volkswagen Beetle: Portrait of a Legend" tells the personal side of the Beetle story. Impressive production photos from Volkswagen's archives, as well as many from private collections, create an unforgettable viewpoint of the Beetle legend over the years, and an exciting, occasionally melancholic study of an icon's rise to fame. The book also allows a trip around the globe: after all, the Beetle was the first true world car. The Volkswagen Beetle is arguably the most recognized industrial product shape ever produced. But more than that, it has endured for generations, becoming a part of many families' cultural history. "Volkswagen Beetle: Portrait of a Legend" does not attempt to explain in words the reasons for the Beetle's success and appeal-the pictures themselves tell the story.

Getting the Bugs Out

Author: David Kiley
Publisher: John Wiley & Sons
ISBN: 0471263044
Release Date: 2002-11-04
Genre: Business & Economics

The fascinating story of Volkswagen's raging success and near collapse in America After a wild ride of ups and downs for almost three decades, Volkswagen has regained its stature as one of America's most beloved auto makers. In Getting the Bugs Out, journalist and auto industry expert David Kiley tells the complete story of the rise, fall, and comeback of Volkswagen. Kiley traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower-power 1960s. He explores the reasons for VW's downward spiral through the 1970s and 1980s, including the devastating management blunders that led to such failed efforts as the Rabbit, Dasher, Thing, and Scirocco, and equally catastrophic marketing initiatives, culminating in the notorious "Fahrfegnugen" series of ads. Finally, drawing upon his unique access to company insiders, Kiley tells the story of how Volkswagen achieved its phenomenal comeback beginning in the late 1990s through a combination of visionary management, cutting-edge product development, and brilliant marketing and advertising strategies. David Kiley (Anne Arbor, MI), the Detroit Bureau Chief at USA Today, is a journalist with fifteen years of experience, ten of which have been devoted to covering the auto industry. He has written extensively for Adweek and Brandweek magazines.

Bug

Author: Phil Patton
Publisher: Simon and Schuster
ISBN: 9780743202428
Release Date: 2002
Genre: Technology & Engineering

Traces the history of the Volkswagen Beetle, from its first introduction as a Nazi propaganda tool and its postwar status as a countercultural icon to its successful revision in 1998.

Faster Higher Farther The Volkswagen Scandal

Author: Jack Ewing
Publisher: W. W. Norton & Company
ISBN: 9780393254525
Release Date: 2017-05-23
Genre: Business & Economics

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal. In mid-2015, Volkswagen proudly reached its goal of surpassing Toyota as the world’s largest automaker. A few months later, the EPA disclosed that Volkswagen had installed software in 11 million cars that deceived emissions-testing mechanisms. By early 2017, VW had settled with American regulators and car owners for $20 billion, with additional lawsuits still looming. In Faster, Higher, Farther, Jack Ewing rips the lid off the conspiracy. He describes VW’s rise from “the people’s car” during the Nazi era to one of Germany’s most prestigious and important global brands, touted for being “green.” He paints vivid portraits of Volkswagen chairman Ferdinand Piëch and chief executive Martin Winterkorn, arguing that the corporate culture they fostered drove employees, working feverishly in pursuit of impossible sales targets, to illegal methods. Unable to build cars that could meet emissions standards in the United States honestly, engineers were left with no choice but to cheat. Volkswagen then compounded the fraud by spending millions marketing “clean diesel,” only to have the lie exposed by a handful of researchers on a shoestring budget, resulting in a guilty plea to criminal charges in a landmark Department of Justice case. Faster, Higher, Farther reveals how the succeed-at-all-costs mentality prevalent in modern boardrooms led to one of corporate history’s farthest-reaching cases of fraud—with potentially devastating consequences.

VW Beetle

Author: James Richardson
Publisher: Crowood Press UK
ISBN: 1861269404
Release Date: 2007-11-01
Genre: Transportation

The VW Beetle is one of the best-loved of all classic cars, with many thousands preserved across the world, many in regular use. Over the years countless changes were introduced, together making a mid sixties Beetle, for instance, very different from one built in the mid-50s, or mid-70s, despite the obvious similarities. With the aid of hundreds of full color photographs this book documents all the Beetle's specification changes and model differences during the classic period 1949-67, making it possible to determine the original specification and fittings of any Beetle from this period.

My Bug

Author: Michael J. Rosen
Publisher: Artisan Publishers
ISBN: 1579651356
Release Date: 1998-12-13
Genre: Transportation

Stories, poems, anecdotes, photographs, illustrations, and cartoons celebrate the Beetle