Why She Buys

Author: Bridget Brennan
Publisher: Crown Business
ISBN: 9780307450395
Release Date: 2011
Genre: Business & Economics

Originally published in hardcover in 2009.

Why She Buys

Author: Bridget Brennan
Publisher: Crown Business
ISBN: 0307450406
Release Date: 2009-07-07
Genre: Business & Economics

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. • The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share. From the Hardcover edition.

Why She Buys

Author: Bridget Brennan
Publisher: Crown Pub
ISBN: 9780307450388
Release Date: 2009
Genre: Business & Economics

A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.

Don t Think Pink

Author: Lisa Johnson
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814428002
Release Date: 2004
Genre: Electronic books

The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.

Marketing to Millennials

Author: Jeff Fromm
Publisher: AMACOM
ISBN: 9780814433232
Release Date: 2013-07-10
Genre: Business & Economics

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: * Value social networking and aren't shy about sharing opinions * Refuse to remain passive consumers-they expect to participate in product development and marketing * Demand authenticity and transparency * Are highly influential-swaying parents and peers * Are not all alike-understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

Women Want More

Author: Michael J. Silverstein
Publisher: Harper Collins
ISBN: 0061905402
Release Date: 2009-09-08
Genre: Business & Economics

In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.

Why Women Buy

Author: Dawn Jones
Publisher: Made For Success Publishing
ISBN: 9781613398777
Release Date: 2017-04
Genre: Business & Economics

Dawn Jones is an international speaker, certified coach, corporate trainer, and best-selling author of the Top 7 Personality Challenges. For over 5-years she’s been in the top 1% of salespeople for her clients in the corporate training industry and holds the record for highest sales day in the 25-year history of one of her top clients. Her perseverance, passion, and spontaneous humor stem from over 20 years as an entrepreneur, professional business owner, volunteer, and wife.

Superconsumers

Author: Eddie Yoon
Publisher: Harvard Business Review Press
ISBN: 9781633692084
Release Date: 2016-11-29
Genre: Business & Economics

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers. Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.

30 Second Seduction

Author: Andrea Gardner
Publisher: Seal Press (CA)
ISBN: 1580052126
Release Date: 2008
Genre: Social Science

Offers insight into the numerous ways in which advertising targets women to influence their decisions, purchases, and everyday life, in a report that draws on interviews with women from all walks of life and shares strategies for making informed and objective choices. Original.

Ninja Innovation

Author: Gary Shapiro
Publisher: Harper Collins
ISBN: 9780062242365
Release Date: 2013-01-08
Genre: Business & Economics

Innovate or die For thirty years, Gary Shapiro has observed the world's most innovative businesses from his front-row seat as leader of the Consumer Electronics Association. Now he reveals the ten secrets of "ninja innovators" like Apple, Amazon, Google, Microsoft, and many others. What does it take to succeed? Discipline. Mission-oriented strategy. Adaptability. Decisiveness. And a will for victory. In short, today's most successful businesses are "ninja innovators." Drawn from Gary Shapiro's three decades of experience leading the consumer electronics industry, Ninja Innovation takes readers behind the scenes of today's top enterprises, uncovering their ten essential strategies for success. As head of the Consumer Electronics Association and its influential annual trade show, the International CES, Shapiro has worked with the most innovative companies in history—Intel, IBM, and Samsung, to name a few—focusing on creating policies and events that produce revolutionary products year after year. He has learned the key strategies that have guided these businesses to record-breaking profits, as well as the traps that have led so many others to crushing failure. In order to stay in front of the pace of innovation, Shapiro observes, top companies must operate as an elite strike force—just like the legendary medieval warriors known as ninjas. Ninjas weren't called upon to do the ordinary; they had to perform truly extraordinary tasks, while risking everything. As a highly trained martial-arts black belt himself, Shapiro mines the valuable insights of these centuries-old warriors to spotlight the secrets of agility, creativity, decisiveness, and reinvention that are essential for twenty-first-century leaders seeking breakthrough success. Taking readers inside the most cutting-edge businesses, Ninja Innovation is the ultimate guide to achieving victory in today's innovate-or-die economy.

Txt Me

Author: B. Bonin Bough
Publisher: BenBella Books, Inc.
ISBN: 9781942952367
Release Date: 2016-08-16
Genre: Business & Economics

What's bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand. Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . . forever. In Txt Me, B. Bonin Bough, one of the world's leaders in digital marketing, explores the exciting impact and future implications of mobile devices and digital communication on individuals, companies, and society. Including insights from the minds behind Coca-Cola, Conde Nast, NASCAR, and Twitter, Bough breaks down the often counterintuitive ways mobile devices and digital data are reshaping the way we experience, consume, and think, including: Why consumers now have more control of their shopping and spending How mobile phones have actually "rescued" language Why parents—not kids—should put down their phones How our relationship with politicians has evolved—and improved Why cell phones have improved our interaction with our surroundings—not hindered it How mobile devices are enabling us to better monitor, and enhance, our personal health Txt Me is a fascinating, funny, entertaining exploration of how our mobile society is changing the way we are behaving, reacting, thinking, learning, parenting, dating, having sex, eating, worshiping, exercising, and buying. It will challenge, surprise, provoke, and inspire you. Yes, the number on the cover is real. Text B. Bonin Bough at (646-759-1837) with your answers to any of the questions called out throughout the book. He will text back with his thoughts. Just remember to include the hashtag of the question you’re answering in each text! Participating in the Txt Me experience may unlock exclusive deals and special offers. As your contribution is most important, please keep in mind that standard carrier rates regarding SMS or data may apply, and you can opt out whenever you wish by texting “Stop.”

What Women Want

Author: Paco Underhill
Publisher: Simon and Schuster
ISBN: 9781416569961
Release Date: 2011-07-19
Genre: Business & Economics

The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.

Catalyst Code

Author: David Sparks Evans
Publisher:
ISBN: 1422101991
Release Date: 2007
Genre: Business & Economics

In an economy where markets, consumers, and technology are ever-changing and increasingly interdependent, economic catalysts – businesses that bring together a number of groups who need each other and make it easy for them to work together – are essential. Think of the credit card industry. This trillion dollar industry brings merchants and consumers together. Google creates value for its customers, and makes billions for itself, by bringing searchers and advertisers together. Companies that do this right – and transform their pricing practices, incentive plans, and organizational structures – are today's power brokers. Of course, catalysts have been around as long as marketplaces. But now, more than ever, they drive the economy. Doing business in this world isn’t for the faint of heart – butCatalyst Codemaps it out, showing where the opportunities – and pitfalls – lie.

Always Looking Forward

Author: Walter Bond
Publisher:
ISBN: 0983054746
Release Date: 2011-10
Genre: Political Science

In 2010 fires broke out in the name of Animal Liberation bringing businesses of animal exploitation to their knees in Utah and Colorado. What was left when the smoke cleared were communiques from the self-proclaimed A.L.F Lone Wolf. After his capture the world wanted to know more behind the pseudonym. Walter Bond is the A.L.F Lone Wolf. In this collaboration of his original work, Walter captivates his audience and answers their questions with the raw truth. With stories and articles from behind bars, this book outlines what motivates true animal liberation and what inspired Walter to take action as the Animal Liberation Front.

The Science of Why

Author: D. Forbes
Publisher: Springer
ISBN: 9781137502049
Release Date: 2015-07-13
Genre: Performing Arts

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.