Author: Andrew Goodman
Publisher: McGraw Hill Professional
Release Date: 2007-10-22
Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign! Create strategic groups of ads and keywords Understand Google's Quality Score ad ranking system and quality-based bidding Use the keyword tool to your advantage Develop a successful bidding strategy Write, test, and refine winning ads Filter out inappropriate prospects Expand proven ad campaigns Measure success using Google Analytics and other methods Increase conversion rates
Author: Anne F. Kennedy
Publisher: Que Publishing
Release Date: 2012-03-07
Genre: Business & Economics
Global Search Engine Optimization: Fine-Tuning Your International Search Engine Results by Anne F. Kennedy and Kristján Már Hauksson is a SEMPO (Search Engine Marketing Professionals Organization) recommended read. Use search to reach all your best customers—worldwide! Don’t settle for U.S.-only, English-only search marketing: master global search marketing, and reach all your most profitable customers and prospects—wherever they are! Leading global search experts Anne Kennedy and Kristján Már Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures, and learn how to profit from tools and social platforms most North American marketers have never even heard of! ANNE F. KENNEDY, founder and managing partner of Beyond Ink, provides search engine marketing to companies worldwide. After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin’ Donuts—and launching dotcoms Zillow and Avvo online, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome, and Beijing. Anne was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011. KRISTJÁN MÁR HAUKSSON has developed search marketing solutions since 1999. Hauksson’s company, Nordic eMarketing, specializes in multilingual online communications, organic SEO, and search marketing in verticals such as tourism, finance, government, and pharmaceuticals. Kristján founded Iceland’s SEO/SEM forum, is on the board of SEMPO, and organizes the annual Reykjavik Internet Marketing Conference. You’ll Learn How To: • Build cost-effective campaigns that leverage commonalities in global search markets • Choose the right search media for each market—including markets Google doesn’t dominate • Achieve higher rankings in search engines around the world • Organize effective global pay-per-click campaigns • Search-optimize online PR and other content • Craft mobile sites and apps for international audiences • Use web analytics to track KPIs in multilingual/multicultural campaigns • Find the best non-U.S. information resources for better search marketing • Prepare for the future of global search INCLUDES SPECIFIC SOLUTIONS & RECOMMENDATIONS FOR: • Brazil • China, Hong Kong, Taiwan • France • Germany • India • Italy • Japan • Mexico • Middle East • North Africa • French-speaking Canada • Russia • Nordic countries • Singapore • South Korea • Spain • Spanish-speaking South America • The Netherlands • United Kingdom
Publisher: Simon and Schuster
Release Date: 2009-05-26
Genre: Foreign Language Study
This newly updated and revised edition of the classic dictionary features hundreds of new words reflecting recent cultural, political, and technological changes; full pronunciation keys for both German and English entries; examples illustrating correct usage and meaning; and much more. Original.
Elementary Probability with Applications, Second Edition shows students how probability has practical uses in many different fields, such as business, politics, and sports. In the book, students learn about probability concepts from real-world examples rather than theory. The text explains how probability models with underlying assumptions are used to model actual situations. It contains examples of probability models as they relate to: Bloc voting Population genetics Doubling strategies in casinos Machine reliability Airline management Cryptology Blood testing Dogs resembling owners Drug detection Jury verdicts Coincidences Number of concert hall aisles 2000 U.S. presidential election Points after deuce in tennis Tests regarding intelligent dogs Music composition Based on the author’s course at The College of William and Mary, the text can be used in a one-semester or one-quarter course in discrete probability with a strong emphasis on applications. By studying the book, students will appreciate the subject of probability and its applications and develop their problem-solving and reasoning skills.
Author: Perry Marshall
Publisher: Entrepreneur Press
Release Date: 2014
Genre: BUSINESS & ECONOMICS
Google processes nearly 6 billion searches every day--making it a powerful advertising medium your business can't afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics. You'll learn how to: Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google's Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn't working with Google's AdWords
Author: William N. Thompson Ph.D.
Release Date: 2015-02-10
This one-volume reference provides a comprehensive overview of gambling in the Americas, examining the history, morality, market growth, and economics of the gaming industry. • Includes documents from prominent court cases • Profiles leading persons and organizations dealing with gambling operations • Features a detailed chronology of events including legalization and laws on Internet gaming • Offers an expanded bibliography that provides additional resources for further study
Author: David A. Vise
Release Date: 2005-11-15
Genre: Business & Economics
The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google’s founding with analysis of its most recent bold moves to redefine the world—and its even more ambitious plans for the future. Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, “change the world” through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company’s wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders’ guiding mantra: DON’T BE EVIL. Praise for The Google Story “[The authors] do a fine job of recounting Google’s rapid rise and explaining its search business.”—The New York Times “An intriguing insider view of the Google culture.”—Harvard Business Review “An interesting read on a powerhouse company . . . If you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.”—USA Today “Fascinating . . . meticulous . . . never bogs down.”—Houston Chronicle
Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with your brand consigned to the grave yard of marketing casualties! How is branding in an emerging economy different from the same exercise in a mature economy? What are the peculiar challenges brand managers face when they find themselves in socially complex and rapidly changing emerging markets? The Seven Dimensions of Branding articulates the fundamental elements of the branding process, with specific reference to Africas largest emerging market, Nigeria. Drawing on the authors more than two decades of helping local and international brands, the book gives you an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent. The Seven Dimensions shows how the universal principles of branding may be successfully applied in emerging economies.
Author: Thomas Nelson
Publisher: Thomas Nelson
Release Date: 2013-01-16
The NKJV Study Bible, Second Edition is the most comprehensive study Bible available! It has the most complete study system for pastors, teachers, or students who desire accurate study in God's Word. Using the trusted New King James Version, The NKJV Study Bible has "the mind of a scholar and the heart of a pastor." Thomas Nelson's skilled team of scholars has produced the study system to reach for when accurate study in God's Word is the goal. Features include: More than 15,000 verse-by-verse study notes 150 Bible times and culture notes 114 articles on key Bible doctrines 350 word studies with Strong's numbers "Christ in the Scriptures" feature Topical index Deluxe Nelson concordance Full-color maps Part of the Signature Series line of Thomas Nelson Bibles NKJV Study Bibles sold to date: More than 1.3 million The New King James Version® - More than 60 million copies sold