Words That Work

Author: Frank Luntz
Publisher: Hachette Books
ISBN: 9781401385743
Release Date: 2007-01-02
Genre: Language Arts & Disciplines

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Words That Work

Author: Frank I. Luntz
Publisher: Hyperion
ISBN: 1401302599
Release Date: 2007
Genre: Business & Economics

A leading communications expert explains how the tactical use of words and phrases influences what we buy, who we vote for, and what we believe, in a volume that encompasses sections ranging from "The Ten Rules of Successful Communication" to "The 21 Words and Phrases for the 21st Century."

Words That Work

Author: Frank Luntz
Publisher: Harper Collins
ISBN: 9781401385743
Release Date: 2007-01-02
Genre: Business & Economics

He is reckless, bold, dangerous . . . Men envy him, women desire him . . . And one woman wants her revenge. Claire Ashcroft has good reason to despise Viscount Grayson Sutherland. A wildly unpredictable man with a frightening reputation, Sutherland is responsible for a death that deeply pains her. She'd kill him if she could. Instead, she'll employ her feminine wiles to make him pay. And once he's deeply, irreversibly in love with her, she'll shatter his vulnerable heart. Her scheme works perfectly . . . too perfectly.

It s the Way You Say It

Author: Carol Fleming
Publisher: Berrett-Koehler Publishers
ISBN: 9781609947453
Release Date: 2013-02-08
Genre: Business & Economics

NEW EDITION, REVISED AND UPDATED Speak Your Mind Effectively! The best, most direct way to convey your intelligence, expertise, professionalism, and personality to other people is through talking to them. But most people have no idea what they sound like. And even if they do, they don’t think they can change it. It’s the Way You Say It is a thorough, nuts-and-bolts guide to becoming aware and taking control of how you communicate with others. Dr. Carol Fleming provides detailed advice and scores of exercises for • Understanding how others hear you • Dealing with specific speech problems • Varying your vocal patterns to make your speech more dynamic • Using grammar and vocabulary to increase your clarity and impact • Reinforcing your message with nonverbal cues • Conquering stage fright An entire section of the book focuses on communication issues in the workplace—interviews, presentations, voice mail, and more. Dr. Fleming puts a human face on her advice through vivid before-and-after stories of forty men and women who came to her for help. “No other skills will position you ahead of your competition as much as good speaking and presentation skills. No book approaches the depth and breadth of Dr. Carol Fleming’s It’s the Way You Say It.” —Patricia Fripp, CSP, CPAE, keynote speaker, executive speech coach, and president of Fripp & Associates

Building a StoryBrand

Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 9780718033330
Release Date: 2017-10-10
Genre: Business & Economics

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

The Little Blue Book

Author: George Lakoff
Publisher: Simon and Schuster
ISBN: 9781476700038
Release Date: 2012-06-19
Genre: Political Science

The indispensable handbook for Democrats Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, women’s issues, energy and environmental policy, education, food policy, and more. Dissecting the ways that extreme conservative positions have permeated political discourse, Lakoff and Wehling show how to fight back on moral grounds and in concrete terms. Revelatory, passionate, and deeply practical, The Little Blue Book will forever alter the way Democrats and progressives think and talk about politics.

The Hidden Brain

Author: Shankar Vedantam
Publisher: Spiegel & Grau
ISBN: 1588369390
Release Date: 2010-01-19
Genre: Social Science

The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob. In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed.

Don t Think of an Elephant

Author: George Lakoff
Publisher: Chelsea Green Publishing
ISBN: 9781603580168
Release Date: 2008-01-15
Genre: Political Science

Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Read it, take action—and help take America back.

Why Read the Classics

Author: Italo Calvino
Publisher: Houghton Mifflin Harcourt
ISBN: 9780544146372
Release Date: 2014-12-16
Genre: Literary Collections

A posthumously published collection of thirty-six essays offering Italo Calvino's invigorating and illuminating analysis of his most treasured literary classics.

You Say Potato

Author: Ben Crystal
Publisher: Pan Macmillan
ISBN: 9781447276661
Release Date: 2014-10-09
Genre: Language Arts & Disciplines

Some people say scohn, while others say schown. He says bath, while she says bahth. You say potayto. I say potahto And- -wait a second, no one says potahto. No one's ever said potahto. Have they? From reconstructing Shakespeare's accent to the rise and fall of Received Pronunciation, actor Ben Crystal and his linguist father David travel the world in search of the stories of spoken English. Everyone has an accent, though many of us think we don't. We all have our likes and dislikes about the way other people speak, and everyone has something to say about 'correct' pronunciation. But how did all these accents come about, and why do people feel so strongly about them? Are regional accents dying out as English becomes a global language? And most importantly of all: what went wrong in Birmingham? Witty, authoritative and jam-packed full of fascinating facts, You Say Potato is a celebration of the myriad ways in which the English language is spoken - and how our accents, in so many ways, speak louder than words.

When Sorry Isn t Enough

Author: Gary Chapman
Publisher: Moody Publishers
ISBN: 9780802485007
Release Date: 2013-04-22
Genre: Religion

“I said I was sorry!” Even in the best of relationships, all of us make mistakes. We do and say things we later regret and hurt the people we love most. So we need to make things right. But simply saying you’re sorry is usually not enough. In this book, #1 New York Times bestselling author Gary Chapman and Jennifer Thomas unveil new ways to effectively approach and mend fractured relationships. Even better, you’ll discover how meaningful apologies provide the power to make your friendships, family, and marriage stronger than ever before. When Sorry Isn’t Enough will help you . . . Cool down heated arguments Offer apologies that are fully accepted Rekindle love that has been dimmed by pain Restore and strengthen valuable relationships Trade in tired excuses for honesty, trust, and joy *This book was previously published as The Five Languages of Apology. Content has been significantly revised and updated.

The Definitive Book of Body Language

Author: Barbara Pease
Publisher: Bantam
ISBN: 030748369X
Release Date: 2008-11-12
Genre: Self-Help

Available for the first time in the United States, this international bestseller reveals the secrets of nonverbal communication to give you confidence and control in any face-to-face encounter–from making a great first impression and acing a job interview to finding the right partner. It is a scientific fact that people’s gestures give away their true intentions. Yet most of us don’t know how to read body language–and don’t realize how our own physical movements speak to others. Now the world’s foremost experts on the subject share their techniques for reading body language signals to achieve success in every area of life. Drawing upon more than thirty years in the field, as well as cutting-edge research from evolutionary biology, psychology, and medical technologies that demonstrate what happens in the brain, the authors examine each component of body language and give you the basic vocabulary to read attitudes and emotions through behavior. Discover: • How palms and handshakes are used to gain control • The most common gestures of liars • How the legs reveal what the mind wants to do • The most common male and female courtship gestures and signals • The secret signals of cigarettes, glasses, and makeup • The magic of smiles–including smiling advice for women • How to use nonverbal cues and signals to communicate more effectively and get the reactions you want Filled with fascinating insights, humorous observations, and simple strategies that you can apply to any situation, this intriguing book will enrich your communication with and understanding of others–as well as yourself. From the Hardcover edition.

What Patients Say What Doctors Hear

Author: Danielle Ofri
Publisher: Beacon Press
ISBN: 9780807062630
Release Date: 2017-02-07

How refocusing conversations between doctors and their patients can lead to better health Despite modern medicine's infatuation with high-tech gadgetry, the single most powerful diagnostic tool is the doctor-patient conversation, which can uncover the lion's share of illnesses. However, what patients say and what doctors hear are often two vastly different things. Patients, anxious to convey their symptoms, feel an urgency to "make their case" to their doctors. Doctors, under pressure to be efficient, multitask while patients speak and often miss the key elements. Add in stereotypes, unconscious bias, conflicting agendas, and the fear of lawsuits and the risk of misdiagnosis and medical errors multiplies dangerously. Though the gulf between what patients say and what doctors hear is often wide, Dr. Danielle Ofri proves that it doesn't have to be. Through the powerfully resonant human stories that Ofri is celebrated for, she explores the high-stakes world of doctor-patient communication that we all must navigate. Reporting on the latest research studies and interviewing scholars, doctors, and patients, Ofri reveals how better communication can lead to better health for all of us.

Thirty Million Words

Author: Dana Suskind
Publisher: Penguin
ISBN: 9780698194328
Release Date: 2015-09-08
Genre: Family & Relationships

*Nominated for the Books for a Better Life Award* The founder and director of the Thirty Million Words Initiative, Professor Dana Suskind, explains why the most important—and astoundingly simple—thing you can do for your child’s future success in life is to talk to him or her, reveals the recent science behind this truth, and outlines precisely how parents can best put it into practice. The research is in: Academic achievement begins on the first day of life with the first word said by a cooing mother just after delivery. A study by researchers Betty Hart and Todd Risley in 1995 found that some children heard thirty million fewer words by their fourth birthdays than others. The children who heard more words were better prepared when they entered school. These same kids, when followed into third grade, had bigger vocabularies, were stronger readers, and got higher test scores. This disparity in learning is referred to as the achievement gap. Professor Dana Suskind, MD, learned of this thirty million word gap in the course of her work as a cochlear implant surgeon at University of Chicago Medical School and began a new research program along with her sister-in-law, Beth Suskind, to find the best ways to bridge that gap. The Thirty Million Word Initiative has developed programs for parents to show the kind of parent-child communication that enables optimal neural development and has tested the programs in and around Chicago across demographic groups. They boil down to getting parents to follow the three Ts: Tune in to what your child is doing; Talk more to your child using lots of descriptive words; and Take turns with your child as you engage in conversation. Parents are shown how to make the words they serve up more enriching. For example, instead of telling a child, “Put your shoes on,” one might say instead, “It is time to go out. What do we have to do?” The lab's new five-year longitudinal research program has just received funding so they can further corroborate their results. The neuroscience of brain plasticity is some of the most valuable and revolutionary medical science being done today. It enables us to think and do better. It is making a difference in the lives of both the old and young. If you care for children, this landmark book is essential reading. From the Hardcover edition.