Words That Work

Author: Frank Luntz
Publisher: Hachette Books
ISBN: 9781401385743
Release Date: 2007-01-02
Genre: Language Arts & Disciplines

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Words That Work Revised Updated Edition

Author: Frank I. Luntz
Publisher: Hyperion
ISBN: 1401309291
Release Date: 2008-08-05
Genre: Business & Economics

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Words That Work

Author: Frank Luntz
Publisher: Harper Collins
ISBN: 9781401385743
Release Date: 2007-01-02
Genre: Business & Economics

He is reckless, bold, dangerous . . . Men envy him, women desire him . . . And one woman wants her revenge. Claire Ashcroft has good reason to despise Viscount Grayson Sutherland. A wildly unpredictable man with a frightening reputation, Sutherland is responsible for a death that deeply pains her. She'd kill him if she could. Instead, she'll employ her feminine wiles to make him pay. And once he's deeply, irreversibly in love with her, she'll shatter his vulnerable heart. Her scheme works perfectly . . . too perfectly.

It s the Way You Say It

Author: Carol Fleming
Publisher: Berrett-Koehler Publishers
ISBN: 9781609947453
Release Date: 2013-02-08
Genre: Business & Economics

NEW EDITION, REVISED AND UPDATED Speak Your Mind Effectively! The best, most direct way to convey your intelligence, expertise, professionalism, and personality to other people is through talking to them. But most people have no idea what they sound like. And even if they do, they don’t think they can change it. It’s the Way You Say It is a thorough, nuts-and-bolts guide to becoming aware and taking control of how you communicate with others. Dr. Carol Fleming provides detailed advice and scores of exercises for • Understanding how others hear you • Dealing with specific speech problems • Varying your vocal patterns to make your speech more dynamic • Using grammar and vocabulary to increase your clarity and impact • Reinforcing your message with nonverbal cues • Conquering stage fright An entire section of the book focuses on communication issues in the workplace—interviews, presentations, voice mail, and more. Dr. Fleming puts a human face on her advice through vivid before-and-after stories of forty men and women who came to her for help. “No other skills will position you ahead of your competition as much as good speaking and presentation skills. No book approaches the depth and breadth of Dr. Carol Fleming’s It’s the Way You Say It.” —Patricia Fripp, CSP, CPAE, keynote speaker, executive speech coach, and president of Fripp & Associates

I Can Hear You Whisper

Author: Lydia Denworth
Publisher: Penguin
ISBN: 9780142181867
Release Date: 2015-02
Genre: Family & Relationships

"An investigation into the science of hearing, child language acquisition, neuroplasticity, brain development, and Deaf culture spurred by Lydia Denworth's discovery that her son couldn't hear her lullabies and the family's life-altering decision to give him a cochlear implant. Lydia Denworth's third son, Alex, was almost two when he was diagnosed with profound and progressive hearing loss. As both a science writer and the mother of young children, Denworth was steeped in messages about the importance of enrichment to the developing brain. She became determined to do whatever it took to allow Alex to hear and acquire spoken language, a quest that ultimately led to a controversial piece of emergent "superhero technology": the cochlear implant. In this engrossing journey to the frontiers of science, readers will learn why sound is so important to the developing brain, what new possibilities come from the latest research, and what exactly is going on when you focus your hearing at a cocktail party. Denworth goes beyond her personal experience with her son, interviewing the world's leading experts on child language development and hearing technology, leaders in the deaf community, and neuroscientists. I Can Hear You Whisper weaves together Alex's story with the tales of two scientific revolutions: the centuries-long quest to develop the cochlear implant and science's changing understanding of the brain's remarkable plasticity-all told against the sometimes-incendiary backdrop of identity politics and medical ethics."--

Women Fire and Dangerous Things

Author: George Lakoff
Publisher: University of Chicago Press
ISBN: 9780226471013
Release Date: 2008-08-08
Genre: Language Arts & Disciplines

"Its publication should be a major event for cognitive linguistics and should pose a major challenge for cognitive science. In addition, it should have repercussions in a variety of disciplines, ranging from anthropology and psychology to epistemology and the philosophy of science. . . . Lakoff asks: What do categories of language and thought reveal about the human mind? Offering both general theory and minute details, Lakoff shows that categories reveal a great deal."—David E. Leary, American Scientist

The Book with No Pictures

Author: B. J. Novak
Publisher: Penguin
ISBN: 9780698176751
Release Date: 2014-09-30
Genre: Juvenile Fiction

A #1 New York Times bestseller, this innovative and wildly funny read-aloud by award-winning humorist/actor B.J. Novak will turn any reader into a comedian. You might think a book with no pictures seems boring and serious. Except . . . here’s how books work. Everything written on the page has to be said by the person reading it aloud. Even if the words say . . . BLORK. Or BLUURF. Even if the words are a preposterous song about eating ants for breakfast, or just a list of astonishingly goofy sounds like BLAGGITY BLAGGITY and GLIBBITY GLOBBITY. Cleverly irreverent and irresistibly silly, The Book with No Pictures is one that kids will beg to hear again and again. (And parents will be happy to oblige.)

Thirty Million Words

Author: Dana Suskind
Publisher: Penguin
ISBN: 9780698194328
Release Date: 2015-09-08
Genre: Family & Relationships

*Nominated for the Books for a Better Life Award* The founder and director of the Thirty Million Words Initiative, Professor Dana Suskind, explains why the most important—and astoundingly simple—thing you can do for your child’s future success in life is to talk to him or her, reveals the recent science behind this truth, and outlines precisely how parents can best put it into practice. The research is in: Academic achievement begins on the first day of life with the first word said by a cooing mother just after delivery. A study by researchers Betty Hart and Todd Risley in 1995 found that some children heard thirty million fewer words by their fourth birthdays than others. The children who heard more words were better prepared when they entered school. These same kids, when followed into third grade, had bigger vocabularies, were stronger readers, and got higher test scores. This disparity in learning is referred to as the achievement gap. Professor Dana Suskind, MD, learned of this thirty million word gap in the course of her work as a cochlear implant surgeon at University of Chicago Medical School and began a new research program along with her sister-in-law, Beth Suskind, to find the best ways to bridge that gap. The Thirty Million Word Initiative has developed programs for parents to show the kind of parent-child communication that enables optimal neural development and has tested the programs in and around Chicago across demographic groups. They boil down to getting parents to follow the three Ts: Tune in to what your child is doing; Talk more to your child using lots of descriptive words; and Take turns with your child as you engage in conversation. Parents are shown how to make the words they serve up more enriching. For example, instead of telling a child, “Put your shoes on,” one might say instead, “It is time to go out. What do we have to do?” The lab's new five-year longitudinal research program has just received funding so they can further corroborate their results. The neuroscience of brain plasticity is some of the most valuable and revolutionary medical science being done today. It enables us to think and do better. It is making a difference in the lives of both the old and young. If you care for children, this landmark book is essential reading. From the Hardcover edition.

Don t Think of an Elephant

Author: George Lakoff
Publisher: Chelsea Green Publishing
ISBN: 9781603580168
Release Date: 2008-01-15
Genre: Political Science

Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Read it, take action—and help take America back.

100 Tricks to Appear Smart in Meetings

Author: Sarah Cooper
Publisher: Andrews McMeel Publishing
ISBN: 9781449483210
Release Date: 2016-10-04
Genre: Humor

You know those subtle tricks your coworkers are all guilty of? The constant nodding, pretend concentration, useless rhetorical questions? These tricks make them seem like they know what they’re doing when in fact they have no clue. This behavior is so ingrained, so subtle, and so often mistaken for true intelligence that identifying it, calling it out, or compiling it into an exhaustive digest has never been attempted. Until now. Complete with illustrated tips, examples, and scenarios, 100 Tricks gives you actionable ways to use words like “actionable,” in order to sound smart. Every type of meeting is covered, from general meetings where you stopped paying attention almost immediately, to one-on-one meetings you zoned out on, to impromptu meetings you were painfully subjected to at the last minute. It’s all here. Open this book to any page and find an easy-to-digest trick with an even easier-to-digest illustration, guiding you on: how to nail the big meeting by pacing and nodding most effective ways to listen to your coworkers while still completely ignoring them the key to making your presentations “interactive.” If you hadn’t noticed these behaviors before, you will see them now—from your colleagues, your managers, and soon yourself. Each trick is a mirror to the reality of what happens in meetings, told in the form of hilariously bad advice—advice that you might just want to take. But probably not. But maybe.

Teach Your Child to Read in 100 Easy Lessons

Author: Siegfried Engelmann
Publisher: Simon and Schuster
ISBN: 9780671631987
Release Date: 1986-06-15
Genre: Education

With more than half a million copies in print, Teach Your Child to Read in 100 Easy Lessons is the definitive guide to giving your child the reading skills needed now for a better chance at tomorrow, while bringing you and your child closer together. Is your child halfway through first grade and still unable to read? Is your preschooler bored with coloring and ready for reading? Do you want to help your child read, but are afraid you’ll do something wrong? Teach Your Child to Read in 100 Easy Lessons is a complete, step-by-step program that shows patents simply and clearly how to teach their children to read. Twenty minutes a day is all you need, and within 100 teaching days your child will be reading on a solid second-grade reading level. It’s a sensible, easy-to-follow, and enjoyable way to help your child gain the essential skills of reading. Everything you need is here—no paste, no scissors, no flash cards, no complicated directions—just you and your child learning together. One hundred lessons, fully illustrated and color-coded for clarity, give your child the basic and more advanced skills needed to become a good reader.

Roll of Thunder Hear My Cry

Author: Linda Beech
Publisher: Scholastic Inc.
ISBN: 0590389270
Release Date: 1999-07-01
Genre: Education

Winner of the Newbery Medal, this remarkably moving novel has impressed the hearts and minds of millions of readers. Set in Mississippi at the height of the Depression, this is the story of one family's struggle to maintain their integrity, pride, and independence in the face of racism and social injustice. And it is also Cassie's story Cassie Logan, an independent girl who discovers over the course of an important year why having land of their own is so crucial to the Logan family, even as she learns to draw strength from her own sense of dignity and self-respect. * " A] vivid story.... Entirely through its own internal development, the novel shows the rich inner rewards of black pride, love, and independence." Booklist, starred review"

Fahrenheit 451

Author: Ray Bradbury
Publisher: Simon and Schuster
ISBN: 9781451673319
Release Date: 2012-01-10
Genre: Fiction

A totalitarian regime has ordered all books to be destroyed, but one of the book burners, Guy Montag, suddenly realizes their merit.

What Every BODY is Saying

Author: Joe Navarro
Publisher: Harper Collins
ISBN: 9780061755668
Release Date: 2009-10-13
Genre: Self-Help

He says that's his best offer. Is it? She says she agrees. Does she? The interview went great—or did it? He said he'd never do it again. But he did. Read this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you. You will discover: The ancient survival instincts that drive body language Why the face is the least likely place to gauge a person's true feelings What thumbs, feet, and eyelids reveal about moods and motives The most powerful behaviors that reveal our confidence and true sentiments Simple nonverbals that instantly establish trust Simple nonverbals that instantly communicate authority Filled with examples from Navarro's professional experience, this definitive book offers a powerful new way to navigate your world.