YouTube Marketing Power How to Use Video to Find More Prospects Launch Your Products and Reach a Massive Audience

Author: Jason Miles
Publisher: McGraw Hill Professional
ISBN: 9780071830553
Release Date: 2014-01-03
Genre: Business & Economics

Grab YOUR share of YouTube's BILLIONS of daily viewers YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet. Jason G. Miles, the author of Pinterest Power and Instagram Power, shows you how to get up and running on YouTube and offers best practices for using it to drive traffic to websites to increase sales. YouTube Marketing Power provides expert tips on how to design a powerful YouTube strategy. LEARN HOW TO: Make great videos--quickly and easily Build brand loyalty with powerful videos Drive traffic and revenue to your existing business Advertise on YouTube Monetize your YouTube work This fast-paced but highly detailed guide reveals why companies frequently fail at YouTube marketing and how you can succeed by avoiding the same mistakes. YouTube Marketing Power is the only guide you need to take full advantage of today's most powerful and inexpensive marketing tools.

Pinterest Power Market Your Business Sell Your Product and Build Your Brand on the World s Hottest Social Network

Author: Jason Miles
Publisher: McGraw Hill Professional
ISBN: 9780071805575
Release Date: 2012-11-02
Genre: Business & Economics

Start Marketing NOW on the World's Fastest-Growing Website! You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever! Pinterest Power provides all the tools, tips, and strategies you need to get going--right now, the right way. "Pinterest has unimaginable potential as a marketing and customer relationship building tool. In this fantastic book Jason and Karen reveal their highly effective blueprint for using it the right way. This is the guide to Pinterest that I'm having my staff read." -- JIM COCKRUM, bestselling author of Free Marketing: 101 Low and No-Cost Ways to Grow Your Business "Pinterest is one of the hottest and fastest social tools on the Internet today. It's growing faster than Facebook did, and you don't want to be left behind. Jason Miles will show you step-by-step how he uses Pinterest to make money online." -- SKIP MCGRATH, author of Three Weeks to eBay Profits

Brandscaping

Author: Andrew M. Davis
Publisher: BookBaby
ISBN: 9780985957605
Release Date: 2012-08-15
Genre: Business & Economics

In this groundbreaking book, media and marketing strategist Andrew M. Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Brandscaping is a big, infectious idea—a new marketing methodology that begins with one simple observation: a rising tide lifts all ships. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal. What if you stopped renting time or space (“advertising”) and started investing in content—content that you’ll own? What if you tapped a trend or created a movement? What if you authentically embraced your most loyal fans? What if... you became a brandscaper? Successful brandscapers think more like television producers and less like marketers. In the new media world, everyone has an audience. No one needs the traditional media monarchies to access their audience anymore. Davis encourages you to reconsider your spend on advertising, forget about trying to obtain PR one-hit wonders, and start seeking out valuable replacements for inauthentic celebrity “endorsements.” Reinvest that money, he says, on creating valuable content and watch your marketing expenses turn into powerful content assets. Brandscaping trains you to unearth authentic, talented “spokespeople” in a world where everyone is a publisher, podcaster, YouTuber, or digital photographer; people whose existing audiences, no matter how small, will become your future customers. Davis demonstrates how electronics manufacturers, retailers, home builders, associations, non-profits, individuals, and many others have benefited from the ability to tap into the power of niche markets. Davis also shows you how to identify and appeal to the passion points that inspire digital influencers, prosumers, and consumers to take action. Your marketing will be more effective and you’ll fill your pipeline with higher-quality leads. Brandscaping will transform the way you market. Brandscaping is symbiotic marketing that can fund start-ups, aid non-profits, even change entire industries. Once you begin thinking like a brandscaper, you’ll be able to easily see the benefits of connecting computer consulting to game shows; insurance sales to motorcycle parts; ‘Foreman Grills to dorm-room cuisine; transportation professionals to hit television shows; backyard poultry to suburban hardware stores; watercraft sales to music videos; and so much more. In Brandscaping, you’ll uncover opportunity at every turn. Davis’ entertaining and artfully-crafted stories each deliver on a clear lesson and an optimistic business challenge to ask yourself, ‘what if?’ Brandscaping is both an intellectual exercise and a practical guide. It’s a refreshing, insightful take on how marketing and media will work together in the future. It is specifically crafted to be embraced by C-suite executives and implemented by savvy marketing professionals. Get ready to brandscape!

Youtube

Author: Jerry Kershen
Publisher: Createspace Independent Publishing Platform
ISBN: 1534616454
Release Date: 2016-06-09
Genre:

This book is FREE for Kindle Unlimited users! YOUTUBE MARKETING: 10 PROVEN STEPS TO CREATING A SUCCESSFUL YOUTUBE CHANNEL, BUILDING AN AUDIENCE, AND MAKING MONEY Create, Monetize, Earn! Discover the ways to create and market your youtube channel successfully and MAKE MONEY! Youtube has now become so popular that millions of visitors come and go every day and it's widely used by normal people like you and me. A few years back, Youtube wasn't as popular of a way to make money, but today there is an incredible opportunity to make money on YouTube . When you start your YouTube channel, not only are you opening the door to thousands of potential subscribers, but you also will be creating an opportunity to make a lot of money. Follow the simple steps in this book and you will be well on your way. In this book, you'll get a step by step roadmap to setting up your Youtube Channel, building your Audience, Monetizing your channel and making a lot of money in the process. You will be walked through all the way to your success as a Youtube Marketer. Here's a look at what you're going to learn The concept of making money through a Youtube Channel. Why should you start a Youtube Channel how to do it. How to create your Audience. How to get familiar with your audience. How to Monetize your Youtube Channel. How to make money with Youtube. How to create attractive contents. How to produce high-quality videos. How to SEO your videos. How to reach your audience through email. How to advertise your channel. How to use social media to your advantage. How to go viral. And much more... Now is the time for you to step out of the darkness and embrace the enlightenment age of the internet! Now is the time to take action and create your successful YouTube channel! So scroll up and get your copy right now!

Instagram Power Build Your Brand and Reach More Customers with the Power of Pictures

Author: Jason Miles
Publisher: McGraw Hill Professional
ISBN: 9780071827010
Release Date: 2013-10-11
Genre: Business & Economics

CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm. Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy. Learn how to: CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS DEVELOP A MARKETING PLAN TAILORED FOR THE SITE LAUNCH A NEW PRODUCT CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM TRACK AND MEASURE YOUR EFFORTS

Ultimate Guide to YouTube for Business

Author: Jason R. Rich
Publisher: Entrepreneur Press
ISBN: 9781613082416
Release Date: 2013-09-01
Genre: Business & Economics

From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich — joined by YouTube-savvy entrepreneurs — reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.

Influence Marketing

Author: Danny Brown
Publisher: Que Publishing
ISBN: 9780133391640
Release Date: 2013-04-29
Genre: Business & Economics

Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com

Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less

Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 9780071819916
Release Date: 2013-09-27
Genre: Business & Economics

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

How to Rank in YouTube

Author: James Green
Publisher: CreateSpace
ISBN: 1497314968
Release Date: 2014-03-13
Genre: Computers

"This book gives you a step by step roadmap to getting your YouTube videos ranked on Google." -- Amazon Reviews"I have been averaging an increase of 50 plus views per day." -- Amazon Reviews"Good info that will be helpful to anyone looking to rank in YouTube." -- Amazon ReviewsAuthored by James Green, "How to Rank in YouTube: How to get more views on YouTube" provides invaluable secrets on how to get your videos ranking.The internet landscape has changed dramatically over the last 10 years and internet marketers and online businesses alike have had to find new ways of reach and grow their audiences using ever more creative techniques. What was once considered as simply an entertainment site, YouTube has emerged over the past few years as an outstandingly effective marketing tool. But very few people are using this tool anywhere near as effectively as they could be. "How to Rank in YouTube: How to get more views on YouTube" contains a complete set of SEO strategies and reveals an array of tips and tricks to get your videos ranking highly, not only in YouTube, but in Google and the other search engines as well. It covers such areas as: •What videos rank well;•What equipment you'll need;•How to write compelling video Titles;•How to craft your video Descriptions for maximum impact;•How to make the most effective use of Annotations and Tags;•Using in-video captions;•How to make your YouTube videos 'clickable';•How to do effective keyword research;•How to get more subscribers to your channel;•How to get those all-important backlinks.And many other tips to increase your YouTube views - Google and YouTube are quite different animals and need to be treated as such and many of the YouTube ranking factors may surprise you. In a nutshell, this book will provide a complete SEO masterclass for ranking your YouTube videos and will teach you how to drive enormous amounts of free traffic to all of the videos in your YouTube channel using highly effective SEO techniques. Follow this SEO blueprint and you'll be way ahead of the competition and earning a passive income from your YouTube videos for many years to come.

The New Rules of Marketing and PR

Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 9780470379288
Release Date: 2009
Genre: Business & Economics

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Start with Why

Author: Simon Sinek
Publisher: Penguin
ISBN: 1101149035
Release Date: 2009-10-29
Genre: Business & Economics

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Profitable Podcasting

Author: Stephen Woessner
Publisher: AMACOM
ISBN: 9780814438299
Release Date: 2017-09-14
Genre: Business & Economics

The secret to making money in podcasting. The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue-one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Plan your podcast strategy * Choose the ideal format for your show * Be a great host * Get the best guests * Mastermind interview questions * Record and edit interviews like a pro * Navigate Libsyn, iTunes, Stitcher, and Sound Cloud with ease * Maximize buzz for the launch * Secure generous sponsorship * Achieve top rankings fast * Win fans * And more It's true podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting gets you to the payoff quickly and painlessly.

80 20 Sales and Marketing

Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 9781599185057
Release Date: 2013-08-13
Genre: Business & Economics

Marketer Perry Marshall converts the widely known 80/20 principle into a master framework that multiplies the power of everything you do in sales and marketing and makes scary-accurate predictions. It's the ultimate secret to selling more while working less.Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market - then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they'll see exactly how much money they're leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

The Entrepreneur s Book of Actions Essential Daily Exercises and Habits for Becoming Wealthier Smarter and More Successful

Author: Rhett Power
Publisher: McGraw Hill Professional
ISBN: 9781259859182
Release Date: 2017-01-06
Genre: Business & Economics

The action plan for building your entrepreneurial empire—one day at a time While every entrepreneur knows that the key to success is business growth, few ever see it happen. Why? Because they know how to plant seeds, but they don’t understand that the real work lies in helping that seed grow—which takes knowledge, persistence, and patience. The Entrepreneur’s Book of Actions helps you develop the mindset of a true entrepreneur and provides manageable steps for making your business vision a reality. Informative, inspiring, and based on real-life, hard-earned lessons, it provides common-sense, daily exercises you can jump into on day one. Learn how to drive sustainable business growth by: * Breaking bad habits—and developing good ones * Managing your time and money more effectively * Hiring the right people for the right job * Minimizing the effort required to perform basic tasks * Motivating your staff to be mission-focused * Creating “free” time to feed your innovative side You’ll begin to see your business in a completely new way—with a sense of clarity and purpose. You’ll begin identifying the issues that really affect your business—not the ones that feed your anxiety. You’ll become the kind of leader other entrepreneurs look up to—calm, optimistic, driven. The Entrepreneur’s Book of Actions will provide the direction you need to make the best use of your time, your energy, and your creativity. It’s not isn’t a quick-fix. It’s work. But it’s manageable, it’s proven effective—and it will pay off big.