Risk A Very Short Introduction

Author: Baruch Fischhoff
Publisher: Oxford University Press
ISBN: 9780199576203
Release Date: 2011-05-26
Genre: Business & Economics

Risks are everywhere. They come from many sources, including crime, diseases, accidents, terror, climate change, finance, and intimacy. They arise from our own acts and they are imposed on us. In this Very Short Introduction Fischhoff and Kadvany draw on both the sciences and humanities to show what all risks have in common. Do we care about losing money, health, reputation, or peace of mind? How much do we care about things happening now or in the future? To ourselves or to others? All risks require thinking hard about what matters to us before we make decisions about them based on past experience, scientific knowledge, and future uncertainties. Using conceptual frameworks such as decision theory and behavioural decision research, we examine the science and practice of creating measures of risk and look at how scientists apply probability by combining historical records, scientific theories, and expert judgement. Showing what science has learned about how people deal with risks, and applying these to diverse everyday examples, the authors demonstrate how we move from understanding a risk to making a choice in everyday life.

Radioactivity A Very Short Introduction

Author: Claudio Tuniz
Publisher: Oxford University Press
ISBN: 9780199692422
Release Date: 2012-07-26
Genre: Science

Radioactivity - the breakdown of unstable atomic nuclei, releasing radiation - is a fundamental process in nature, and used to provide important applications in science, medicine, and energy production. But it remains misunderstood and feared. In this Very Short Introduction, Claudio Tuniz explains the nature and mechanisms of radioactivity.

Comedy A Very Short Introduction

Author: Matthew Bevis
Publisher: Oxford University Press
ISBN: 9780199601714
Release Date: 2013
Genre: Humor

With a broad scope across the millennia, from high literature to popular culture, between page and stage and screen, this Very Short Introduction considers comedy not only as a literary genre, but also as a broader impulse at work in many other historical and contemporary forms of satire, parody, and play.

Banking a Very Short Introduction

Author: John O. S. Wilson
Publisher: Oxford University Press
ISBN: 9780199688920
Release Date: 2016-11-23
Genre: Business & Economics

Banks are of central importance for economic growth, the allocation of capital, competitiveness, and financial stability. Propelled by technological advances in financial analysis and financial deregulation, the banking industry's investment played a key role in enhancing national economic growth in the early 21st century. The global financial crisis in 2007 revealed the banking world's feet of clay. Since 2007, the turmoil in the global financial system has prompted a fundamental reappraisal of the scale, scope, governance, performance, safety and soundness of banks and other financial institutions. In this Very Short Introduction John Goddard and John Wilson explore the world of banking, describing the role of central banks in national and global economies, and analyzing the increasing supervision and regulation imposed on the banking industry. Looking to the future, the authors consider proposals for reform of the banking industry, and the prospects of a resolution of the closely-related banking and sovereign debt crises. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Nutrition

Author: David A. Bender
Publisher: Oxford University Press, USA
ISBN: 9780199681921
Release Date: 2014
Genre: Health & Fitness

Nutrition is a topic of wide interest and importance. In spite of growing understanding of the underlying biochemistry, and health campaigns such as "five-a-day", increasing obesity and reported food allergies and eating disorders, as well as the widely advertised "supposed" benefits of food supplements mean that a clear explanation of the basic principles of a healthy diet are vital. In this Very Short Introduction, David Bender explains the basic elements of food, the balance between energy intake and exercise, the problems of over- and under-nutrition, and raises the question of safety of nutritional supplements. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Networks A Very Short Introduction

Author: Guido Caldarelli
Publisher: Oxford University Press
ISBN: 9780199588077
Release Date: 2012-10-25
Genre: Computers

Networks are involved in many aspects of everyday life, from food webs in ecology and the spread of pandemics to social networking and public transport. This Very Short Introduction explores the basics of network theory to understand the science of complexity and its importance, using examples from nature, technology, and society, and history.

Hollywood

Author: Peter Decherney
Publisher: Oxford University Press
ISBN: 9780199943548
Release Date: 2016
Genre: Social Science

"Peter Decherney tells the story of Hollywood, from its nineteenth-century origins to the emergence of internet media empires. Using well-known movies, stars, and directors, the book shows that the elements we take to be a natural part of the Hollywood experience--stars, genre-driven storytelling, blockbuster franchises, etc.--are the product of cultural, political, and commercial forces"--

Microeconomics A Very Short Introduction

Author: Avinash Dixit
Publisher: OUP Oxford
ISBN: 9780191003608
Release Date: 2014-04-24
Genre: Business & Economics

Microeconomics - individuals' choices of where to live and work, how much to save, what to buy, and firms' decisions about location, hiring, firing, and investment - involves issues that concern us on a daily basis. But when people think about economics, they tend to place importance on the bigger picture - macroeconomics - including issues such as unemployment, inflation, and the competitiveness of nations. In this Very Short Introduction, Avinash Dixit argues that the microeconomy has a large impact on the economic world, arguably as much as the issues of macroeconomics. Dixit steers a clear path through the huge number of issues related to microeconomics, explaining what happens when things go well, as well as showing how they fail, why that happens, and what can be done about it. Using real-life examples from around the world, using the minimum of mathematics and including simple graphs, he provides insights into economics from psychology and sociology to explain economic behaviour and rational choice. An ideal introduction for anyone interested in business and economics. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Measurement

Author: David J. Hand
Publisher: Oxford University Press
ISBN: 9780198779568
Release Date: 2016-09-28
Genre: Mathematics

Measurement is a fundamental concept that underpins almost every aspect of the modern world. It is central to the sciences, social sciences, medicine, and economics, but it affects everyday life. We measure everything - from the distance of far-off galaxies to the temperature of the air, levels of risk, political majorities, taxes, blood pressure, IQ, and weight. The history of measurement goes back to the ancient world, and its story has been one of gradual standardization. Today there are different types of measurement, levels of accuracy, and systems of units, applied in different contexts. Measurement involves notions of variability, accuracy, reliability, and error, and challenges such as the measurement of extreme values. In this Very Short Introduction, David Hand explains the common mathematical framework underlying all measurement, the main approaches to measurement, and the challenges involved. Following a brief historical account of measurement, he discusses measurement as used in the physical sciences and engineering, the life sciences and medicine, the social and behavioural sciences, economics, business, and public policy. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Mathematical Finance A Very Short Introduction

Author: Mark H. A. Davis
Publisher: Oxford University Press
ISBN: 9780191092039
Release Date: 2019-01-17
Genre: Mathematics

In recent years the finance industry has mushroomed to become an important part of modern economies, and many science and engineering graduates have joined the industry as quantitative analysts, with mathematical and computational skills that are needed to solve complex problems of asset valuation and risk management. An important parallel story exists of scientific endeavour. Between 1965-1995, insightful ideas in economics about asset valuation were turned into a mathematical 'theory of arbitrage', an enterprise whose first achievement was the famous 1973 Black-Scholes formula, followed by extensive investigations using all the resources of modern analysis and probability. The growth of the finance industry proceeded hand-in-hand with these developments. Now new challenges arise to deal with the fallout from the 2008 financial crisis and to take advantage of new technology, which has revolutionized the practice of trading. This Very Short Introduction introduces readers with no previous background in this area to arbitrage theory and why it works the way it does. Illuminating pricing theory, Mark Davis explains its applications to interest rates, credit trading, fund management and risk management. He concludes with a survey of the most pressing issues in mathematical finance today. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Cancer A Very Short Introduction

Author: Nick James
Publisher: Oxford University Press
ISBN: 9780199560233
Release Date: 2011-05-26
Genre: Health & Fitness

In 1961 John F. Kennedy pledged to put a man on the moon by the end of the decade. Ten years later, Richard Nixon echoed this pledge by declaring a 'war' on cancer. More than 30 years later, however, cancer remains one of the largest causes of death worldwide, with around 1 in 3 developing the disease.

Choice Theory A Very Short Introduction

Author: Michael Allingham
Publisher: OUP Oxford
ISBN: 9780191579264
Release Date: 2002-08-22
Genre: Business & Economics

We make choices all the time - about trivial matters, about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy? This book explores what it means to be rational in all these contexts. It introduces ideas from economics, philosophy, and other areas, showing how the theory applies to decisions in everyday life, and to particular situations such as gambling and the allocation of resources. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Engineering A Very Short Introduction

Author: David Blockley
Publisher: OUP Oxford
ISBN: 9780191633706
Release Date: 2012-03-22
Genre: Technology & Engineering

Engineering is part of almost everything we do - from the water we drink and the food we eat, to the buildings we live in and the roads and railways we travel on. In this Very Short Introduction, David Blockley explores the nature and practice of engineering, its history, its scope, and its relationship with art, craft, science, and technology. He considers the role of engineering in the modern world, demonstrating its need to provide both practical and socially acceptable solutions, and explores how engineers use natural phenomena to embrace human needs. From its early roots starting with Archimedes to some of the great figures of engineering such as Brunel and Marconi, right up to the modern day, he also looks at some of its challenges - when things go wrong - such as at Chernobyl. Ultimately, he shows how engineering is intimately part of who and what we are. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Utilitarianism a Very Short Introduction

Author: Katarzyna de Lazari-Radek
Publisher: Oxford University Press
ISBN: 9780198728795
Release Date: 2017-07-27
Genre: Philosophy

In this Very Short Introduction Peter Singer and Katarzyna de Lazari-Radek provide an authoritative account of the nature of utilitarianism, from its nineteenth-century origins, to its justification and its varieties. Considering how utilitarians can respond to objections that are often regarded as devastating, they explore the utilitarian answer to the question of whether torture can ever be justified. They also discuss what it is that utilitarians should seek to maximize, paying special attention to the classical utilitarian view that only pleasure or happiness is of intrinsic value. Singer and de Lazari-Radek conclude by analysing the continuing importance of utilitarianism in the world, indicating how it is a force for new thinking on contemporary moral challenges like global poverty, the treatment of animals, climate change, reducing the risk of human extinction, end-of-life decisions for terminally-ill patients, and the shift towards assessing the success of government policies in terms of their impact on happiness.

Medical Ethics A Very Short Introduction

Author: R. A. Hope
Publisher: Oxford University Press
ISBN: 9780192802828
Release Date: 2004-09-23
Genre: Medical

Issues in medical ethics are rarely out of the media and it is an area of ethics that has particular interest for the general public as well as the medical practitioner. This short and accessible introduction deals with moral questions such as euthanasia as well as asking how health care resources can be distributed fairly.