Author: Management Association, Information Resources
Publisher: IGI Global
Release Date: 2018-05-04
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.
Renowned for its writing style and trendsetting art, CELL BIOLOGY AND GENETICS engages students with relevant applications and encourages critical thinking. The new edition offers a new Learning Roadmap in each chapter to help students gain a full understanding. Students are able to focus on key concepts, make connections to other concepts, and see where the material is leading. Helpful learning tools like the section-ending Take-Home Messages and the on-page running glossary ensure they grasp key points. Carefully balancing accessibility and the level of detail, the authors enable students to go beyond rote memorization and prepare them to make important decisions in life that require an understanding of biology and the process of science. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Never before has one book taken such a comprehensive look at the evolution, science, and coaching application of competitive swimming. In Breakthrough Swimming, legendary swimming coach and researcher Cecil Colwin provides a rich perspective on the development of the sport and explains major advances in stroke mechanics, training methods, and racing techniques. Accompanied by richly detailed illustrations, this engaging text is one of the most insightful written works on the sport. It makes clear sense out of the scientific principles and puts into context the historical changes in the sport. Not only will you gain a greater understanding of competitive swimming through its origins and evolution, but you'll also gain these valuable skills: - Improve your stroke technique, starts, and turns. - Improve your feel of the water by learning to anticipate and effectively manipulate the reacting flow of the water. - Understand the hydrodynamics of swimming and learn how water reacts to the forces you apply with each swimming stroke. - Improve your conditioning and develop a better training program by understanding the principles of training. - Learn how to design different types of workouts to produce specific physiological effects. - Learn how to plan a seasonal program and how to relate your training to the pace of the race you intend to swim. The book includes a chapter contributed by Dr. David Pyne, sport physiologist to the 2000 Australian Olympic swimming team. Pyne covers the physiology of modern swimming training and the preparation of swimming teams for top-flight international competition. Breakthrough Swimmingcovers every aspect of competitive swimming from its spawning ground in early 19th-century England to the present day, including the profound changes that occurred in the last decade of the 20th century. The book also explains the societal changes of recent years, such as the advent of professional swimming and the specter of performance-enhancing drugs. Combining history with the latest innovations, Breakthrough Swimmingis the definitive work on the past, present, and future of competitive swimming.