Author: Margaret Mark
Publisher: McGraw Hill Professional
Release Date: 2001-02-06
Genre: Business & Economics
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Author: Otto Rank
Publisher: Princeton University Press
Release Date: 1990
In Quest of the Hero makes available for a new generation of readers two key works on hero myths: Otto Rank's Myth of the Birth of the Hero and the central section of Lord Raglan's The Hero. Amplifying these is Alan Dundes's fascinating contemporary inquiry, "The Hero Pattern and the Life of Jesus." Examined here are the patterns found in the lore surrounding historical or legendary figures like Gilgamesh, Moses, David, Oedipus, Odysseus, Perseus, Heracles, Aeneas, Romulus, Siegfried, Lohengrin, Arthur, and Buddha. Rank's monograph remains the classic application of Freudian theory to hero myths. In The Hero the noted English ethnologist Raglan singles out the myth-ritualist pattern in James Frazer's many-sided Golden Bough and applies that pattern to hero myths. Dundes, the eminent folklorist at the University of California at Berkeley, applies the theories of Rank, Raglan, and others to the case of Jesus. In his introduction to this selection from Rank, Raglan, and Dundes, Robert Segal, author of the major study of Joseph Campbell, charts the history of theorizing about hero myths and compares the approaches of Rank, Raglan, Dundes, and Campbell.
This book sets out to explore the structure and meanings within the most popular of all literary genres - the adventure story. Deconstructing the Hero offers analytical readings of some of the most widely read adventure stories such as Treasure Island , the James Bond stories and Star Wars. The book describes how adventure stories are influential in shaping children's perception and establishing values. When many of these stories define non-white, non-European people as inferior, and women as marginal or incapable, we should be worried about what they are teaching our children to think. Margery Hourihan shows how teaching children to read books critically can help to prevent the establishment of negative attitudes, discourage aggression and promote values of emotion and creativity.
Author: Alan Gordon
Publisher: UBC Press
Release Date: 2010
Genre: BIOGRAPHY & AUTOBIOGRAPHY
Historians have long engaged in passionate debate about collective memory and national identity. Alan Gordon focuses on one national hero � Jacques Cartier � to explore how notions about the past have been passed from generation to generation in English- and French-speaking Canada and used to present particular ideas about the world. Nineteenth-century celebrations of Cartier reflected a new understanding of history that accompanied the arrival of modernity in North America. This sensibility, in turn, influenced the political and cultural currents of nation building in Canada. Cartier may have been a point of contact between English and French Canada, but the nature of that contact, as Gordon shows, had profound limitations.
The circa 9th century work Civakacintamani is one of the five epic masterpieces of Tamil literature. Though the work of a Jain mendicant, Tiruttakkatevar, it is famed for its erotic description and the scenes of love of its hero Civakan. It represents a brilliant fusion of the Jain viewpoint and philosophy with the evocative literary modes of the Tamil tradition. In the portion of the story translated here, Civakan, enjoys, for a while, the hospitality of the celestial friend who rescued him from the king's men. But he decides to go back to the ordinary world. His friend, Cutancanan, maps out for him the paths and directions he should take and gives him a few mantras to aid him. After travelling through various regions, Civakan arrives at the Pallava country, where he cures a princess of snakebite who becomes his third wife. In the same place he has a dalliance with a courtesan. Leaving this place Civakan arrives at the country of Takkanatu, where he marries a young daughter of a merchant who is to marry the first man who becomes bashful upon seeing her. She is his fourth wife. Leaving her in the middle of the night, he proceeds to Mattimatecam, where he trains the king's sons in weaponry. There he is given the king's daughter as his fifth wife. Meanwhile, Civakan's brother is transported to where he is by magic. Civakan's friends, also searching for him, discover his mother in a Jain hermitage before they reach the kingdom in which he is staying. This section closes with Civakan hearing the news of his birth mother and with him preparing to go visit her.
Author: FitzRoy Richard Somerset Raglan
Publisher: Courier Corporation
Release Date: 1956
Genre: Social Science
Heroic figures, invested with a common pattern that satisfies the human desire for idealization, are the focus of this intriguing study of legendary characters — from Oedipus and King Arthur to heroes of the Trojan War and Robin Hood. A fascinating study that will appeal to students of folklore, mythology, and history.
Originally published in German in 1909, Otto Rank's The Myth of the Birth of the Hero offered psychoanalytical interpretations of mythological stories as a means of understanding the human psyche. Like his mentor Freud, Rank compared the myths of such figures as Oedipus, Moses, and Sargon with common dreams, seeing in both a symbolic fulfillment of repressed desire. Thirteen years later, Rank substantially revised this seminal work, incorporating new discoveries in psychoanalysis, mythology, and ethnology, doubling the size of the book. This expanded second edition has never before been available in English. For the second edition, Rank added anthropological considerations of primitive and civilized peoples to those of mythology; extensive discussions of birth dreams, flood legends, and rescue fantasies; and new mythological examples—among them Dionysus, Kullervo (a precursor of Hamlet), Trakhan, and Tristan—as well as fuller treatments of Sargon and Moses. Eloquently translated by Gregory C. Richter and E. James Lieberman, this volume also includes an introductory essay by Robert A. Segal and Rank's 1914 essay, "The Play in Hamlet."
Author: Evans Lansing Smith
Publisher: University Press of America
Release Date: 1997
Genre: Literary Criticism
This book provides an overview of the hero journey theme in literature, from antiquity to the present, with a focus on the imagery of the rites of passage in human life (initiation at adolescence, mid-life, and death). This is the only book to focus on the major works of the literary tradition, detailing discussions of the hero journey in major literary texts. Included are chapters on the literature of Antiquity (Sumerian, Egyptian, Biblical, Greek, and Roman), the Middle Ages (with emphasis on the Arthurian Romance), the Renaissance to the Enlightenment (Shakespeare, Milton, Marvell, Pope, Fielding, the Arabian Nights, and Alchemical Illustration), Romanticism and Naturalism (Coleridge, Selected Grimm's Tales, Bront%, Bierce, Whitman, Twain, Hawthorne, E.T.A. Hoffman, Rabindranath Tagore), and Modernism to Contemporary (Joyce, Gilman, Alifa Rifaat, Bellow, Lessing, Pynchon, Eudora Welty).
Author: Susan Mackey-Kallis
Publisher: University of Pennsylvania Press
Release Date: 2010-08-03
Genre: Performing Arts
In contemporary America, myths find expression primarily in film. What's more, many of the highest-grossing American movies of the past several decades have been rooted in one of the most fundamental mythic narratives, the hero quest. Why is the hero quest so persistently renewed and retold? In what ways does this universal myth manifest itself in American cinema? And what is the significance of the popularity of these modern myths? The Hero and the Perennial Journey Home in American Film by Susan Mackey-Kallis is an exploration of the appeal of films that recreate and reinterpret this mythic structure. She closely analyzes such films as E.T., the Star Wars trilogy, It's a Wonderful Life, The Wizard of Oz, The Lion King, Field of Dreams, The Piano, Thelma and Louise, and 2001: A Space Odyssey. Elements of the quest mythology made popular by Joseph Campbell, Homer's Odyssey, the perennial philosophy of Aldous Huxley, and Jungian psychology all contribute to the compelling interpretive framework in which Mackey-Kallis crafts her study. She argues that the purpose of the hero quest is not limited to the discovery of some boon or Holy Grail, but also involves finding oneself and finding a home in the universe. The home that is sought is simultaneously the literal home from which the hero sets out and the terminus of the personal growth he or she undergoes during the journey back. Thus the quest, Mackey-Kallis asserts, is an outward journey into the world of action and events which eventually requires a journey inward if the hero is to grow, and ultimately necessitates a journey homeward if the hero is to understand the grail and share it with the culture at large. Finally, she examines the value of mythic criticism and addresses questions about myth currently being debated in the field of communication studies.
Author: Joseph P. Wilson
Publisher: University of Michigan Press
Release Date: 2004
Without resorting to the jargon often employed by contemporary critics, this book covers all major aspects and questions raised by the play. The text contains a thorough examination of the contrast between Athens and its dramatic opposite, Thebes, a contrast best represented by the comparison between each city's primary representative, Theseus or Creon. Wilson offers a radical rereading of the Oedipus riddle and concludes with a substantial discussion of the play's (and playwright's) role in providing a political and moral education for the troubled Athenian polis in the last decade of the tumultuous fifth century. Joseph P. Wilson is Associate Professor in the Department of Foreign Languages and Literatures at the University of Scranton. Without resorting to the jargon often employed by contemporary critics, this book covers all major aspects and questions raised by the play. The text contains a thorough examination of the contrast between Athens and its dramatic opposite, Thebes, a contrast best represented by the comparison between each city's primary representative, Theseus or Creon. Wilson offers a radical rereading of the Oedipus riddle and concludes with a substantial discussion of the play's (and playwright's) role in providing a political and moral education for the troubled Athenian polis in the last decade of the tumultuous fifth century. Joseph P. Wilson is Associate Professor in the Department of Foreign Languages and Literatures at the University of Scranton.
Author: John L. Brown
Release Date: 1999
Profiling six phases of the mythic hero's journey from unconscious innocence to ultimate self-awareness, argues that shared vision, purpose, and inquiry, combined with the use of the collective wisdom of myth, legend, and metaphor, can transform a school.