Yes

Author: Noah J. Goldstein
Publisher: Simon and Schuster
ISBN: 1416571124
Release Date: 2008-09-03
Genre: Business & Economics

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

25 Essential Skills Strategies for the Professional Behavior Analyst

Author: Jon Bailey
Publisher: Taylor & Francis
ISBN: 9780415800679
Release Date: 2010
Genre: Psychology

25 Essential Skills & Strategies for the Professional Behavior Analyst is a much needed guidebook for behavior analysts who want to become successful at consulting. Jon Bailey and Mary Burch present five basic skills and strategy areas that professional behavior analysts need to acquire. This book is organized around those five areas, with a total of 25 specific skills presented within those topics. Every behavior analyst, whether seasoned or beginning, should have this book.

Emotionally Intelligent Leadership for Students

Author: Marcy L. Shankman
Publisher: John Wiley & Sons
ISBN: 9780470615737
Release Date: 2010-08-09
Genre: Education

The EILS Development Guide is meant to be used as a companion to the EILS Inventory, which offers a valid and reliable, quantitative and qualitative, self assessment of emotionally intelligent leadership skills. The EILSDevelopment Guide contains guidance for students who want to develop each of the 21 capacities, including: definitions for each capacity, student quotes, suggested leadership development experiences and activities, suggested further reading and films to watch, other learning opportunities, notable quotes, and reflection questions.

Encyclopedia of Communication Theory

Author: Stephen W. Littlejohn
Publisher: SAGE
ISBN: 9781412959377
Release Date: 2009-08-18
Genre: Language Arts & Disciplines

The Encyclopedia of Communication Theory provides students and researchers with a comprehensive two-volume overview of contemporary communication theory. Reference librarians report that students frequently approach them seeking a source that will provide them with a quick overview of a particular theory or theorist - just enough to help them grasp the general concept or theory and its relation to the discipline as a whole. Communication scholars and teachers also occasionally need a quick reference for theories. Edited by the co-authors of the best-selling textbook on communication theory and drawing on the expertise of an advisory board of 10 international scholars and nearly 200 contributors from 10 countries, this work finally provides such a resource. More than 300 entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts. Entries cover several orientations, including psycho-cognitive; social-interactional; cybernetic and systems; cultural; critical; feminist; philosophical; rhetorical; semiotic, linguistic, and discursive; and non-Western. Concepts relate to interpersonal communication, groups and organizations, and media and mass communication. In sum, this encyclopedia offers the student of communication a sense of the history, development, and current status of the discipline, with an emphasis on the theories that comprise it.

Brainfluence

Author: Roger Dooley
Publisher: John Wiley & Sons
ISBN: 9781118113363
Release Date: 2011-11-22
Genre: Business & Economics

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"--

More Fearless Change

Author: Mary Lynn Manns
Publisher: Addison-Wesley Professional
ISBN: 9780133966749
Release Date: 2015-02-20
Genre: Computers

63 New and Updated Patterns for Driving and Sustaining Change “The hard part of change is enlisting the support of other people. Whether a top manager interested in improving your organization’s results or a lone developer promoting a better way of working, this book will give you tools and ideas to help accomplish your goal.” –George Dinwiddie, independent coach and consultant, iDIA Computing, LLC “Keep the patterns in this book and Fearless Change handy. … These patterns transformed me from an ineffective ‘voice in the wilderness’ to a valued collaborator.” –Lisa Crispin, co-author (with Janet Gregory) of Agile Testing and More Agile Testing In their classic work, Fearless Change, Mary Lynn Manns and Linda Rising interviewed successful leaders of change, identified 48 patterns for implementing change in teams of all sizes, and demonstrated how to use these techniques effectively. Now, in More Fearless Change the authors reflect on all they’ve learned about their original patterns in the past decade, and introduce 15 powerful, new techniques–all extensively validated by change leaders worldwide. Manns and Rising teach strategies that appeal to each individual’s logic (head), feelings (heart), and desire to contribute (hands)–the best way to motivate real change and sustain it for the long haul. Learn how to Focus on the best things you can achieve with limited resources Strategize to build flexible plans and go after low-hanging fruit Get help from the right people in the right ways Establish emotional connections that inspire motivation and imagination Create an “elevator pitch” that keeps everyone focused on what truly matters Build bridges, work with skeptics, soften resistance, and open minds Uncover easier paths towards change, and build on what already works Sustain momentum, provide time for reflection, and celebrate small successes More Fearless Change reflects a profound understanding of how real change happens: not instantaneously in response to top-down plans and demands, but iteratively, through small steps that teach from experience. Best of all, as thousands of change agents have already discovered, its patterns are easy to use–and they work.

Elements of Influence

Author: Terry Bacon
Publisher: AMACOM
ISBN: 9780814417331
Release Date: 2011-07-15
Genre: Business & Economics

We succeed in business and in life when we influence how others think, feel, and act: getting them to accept our point of view, follow our lead, join our cause, feel our excitement, or buy our products and services. The act of influencing is such a part of our daily lives that we often don't even realize when we (or others) are doing it. But to succeed, we need to know how influence works...and how to use it. Influencing effectively requires adaptability, perceptiveness, and insight into other people and cultures. Based on 20 years of research, Elements of Influence shows readers how to: * Understand why people allow themselves to be influenced-and why they resist * Choose the right approach for each situation * Be influential when they have no formal authority * Succeed in every kind of organization-even in other countries Filled with exercises and practical applications, this book shows how anyone can increase his or her influence to achieve greater success.

Launch

Author: Michael A. Stelzner
Publisher: John Wiley & Sons
ISBN: 9781118102787
Release Date: 2011-05-23
Genre: Business & Economics

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.

Influence

Author: Robert Cialdini
Publisher:
ISBN: 161066020X
Release Date: 2012-07-01
Genre: Business & Economics

Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. In this graphic adaptation of his bestseller, Cialdini becomes society's best hope in combatting compliance professionals throughout the world.

Six Degrees of Social Influence

Author: Douglas T. Kenrick
Publisher: OUP USA
ISBN: 9780199743056
Release Date: 2012-02-10
Genre: Psychology

Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geographic boundaries of North America and beyond the field of academic social psychology into the areas of business, health, and politics. In this book, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research areas ranging from persuasion strategy and social engineering to help-seeking and decision-making. Among the many topics covered, the authors discuss how people underestimate the influence of others, how a former computer hacker used social engineering to gain access to highly confidential computer codes, and how biology and evolution figure into the principles of influence. The authors break new ground in the study of influence.

Training

Author:
Publisher:
ISBN: UCLA:L0100411511
Release Date: 2009
Genre: Employees


F Commerce Handbook

Author: Paul Marsden
Publisher: McGraw Hill Professional
ISBN: 9780071806138
Release Date: 2012-05-11
Genre: Business & Economics

The 10 Secrets to Selling on the World’s #1 Social Network Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook. The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel. The f-Commerce Handbook reveals ten smart but simple secrets for running profitable sales events on Facebook, all designed and proven to build your business and monetize your efforts. Capitalize on impulse purchasing Get customers emotionally involved with your product Use social media as an “experience delivery mechanism” Create powerful social incentives Make customers feel indebted to buy from you Facebook is the selling tool of the future. Start building your f-commerce strategy now, and start making Facebook pay today by turning “Likes” into “Buys.”